Ramble by Sunil Bahl
2May/120

Volkswagen Facebook Flipbook

In April, Smart Argentina created the first of its kind Tweet Commercial using its Twitter stream. Now Volkswagen Amarok in Turkey has created the Facebook alternative.

The Volkswagen Amarok being the ultimate all terrain vehicle could go everywhere i.e. from the city to sand to water and with some creativity from McCann Erickson Istanbul even on Facebook. :-)

201 images that followed each other in sequence were uploaded onto a Facebook photo gallery called 'Amarok FlipDrive'. Opening the first photo and keeping the right arrow button pressed made the photos flip by fast and give the effect of a running movie.

The flipbook experience was very jerky the first time, but once all the photos were cached, it played as seen in the below video...

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25Oct/110

The Volkswagen Beetle. Juiced Up.

Volkswagen has made their biggest ever re-vamp of their classic Volkswagen Beetle. With the help of their agency Red Urban, they launched the new VW Beetle through a series of standard billboards, bus shelters and just about every other traditional print-based media property that they could buy. So whats the big deal about that? Well, the twist was that every ad was an Augmented Reality marker that unlocked a 3D experience to the users who downloaded and pointed the custom VW Juiced Up app at the various ads.

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17Oct/110

The Great Art Heist

They say that beauty is in the eye of the beholder. But if Volkswagen Canada has their say, beauty will be in the hands of the person who's stealing it. At least that's the idea behind their latest ambient meets social campaign for the new Volkswagen Jetta GLI.

Since the beginning of October, agency Red Urban has created a series of pop-up art galleries across major cities in Canada, that feature "Light Paintings" made by the movement of the Volkswagen Jetta.

While the frames in the exhibits have been hung for all to admire, they haven't really been hung that securely, allowing more daring admirers to claim the artwork for themselves. The thieves were also being asked to share their stolen items via Tweets and Facebook posts. Volkswagen Canada's Facebook page has already started receiving photos from fans decorating homes and offices with the eye-catching imagery…

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9Sep/110

Volkswagen Golf BlueMotion Roulette

Volkswagen has turned the E6, the Norwegian equivalent to Route 66, into a real time online game of roulette using Google Maps.

Ad agency Try from Oslo devised this game in order to highlight the main feature i.e. the low fuel consumption of the new Golf BlueMotion car, in a meaningful and memorable way to the consumers.

In the BlueMotion Roulette game users were asked to place their bets on how far a Golf BlueMotion could run on a single tank of fuel. If the car stopped on their selected spot, they would win it! Each user could only have one guess, so in order to maximize their chance, they had to find out more about the car. 8-)

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1Aug/110

Volkswagen virtual Golf Cabriolet app

The Golf Cabriolet is back after 9 years of absence, since production was stopped in 2002. Volkswagen together with Paris based agency 'Agency.V.' have come up with the worlds first augmented reality car showroom app for the iPad2, iPhone and Android.

The app lets you explore the vehicle and play with it's features like opening the soft-top roof, rotating the car, checking the vehicle's details, changing the body colour or the style of the rims. You can even take a picture of yourself with the virtual car and share each step of this experience through your social networks.

iPhone and iPad 2 users can download the app from the French iTunes Store. Android users can do the same at the Android market.

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