Ramble by Sunil Bahl
9Mar/120

The Creative Ransom

In May 2010 an aspiring creative from USA used Google to play upon the vanity of some top American creatives and land himself interviews and eventually a job.

Then in July 2011 a Dutch creative team created "The Twitter Hustle" to land a job with a big agency in Netherlands.

Now an Aussie creative team consisting of Andrew Grinter and Lee Spencer-Michaelsen have taken the job hunt to the next level. Their approach was to stand out from the crowd by hijacking the domain names of top creative directors in Melbourne.

The duo went on a URL buying spree, after which they sent ransom notes to their targeted creative directors. The daring move got them their interviews. They wore ski-masks to the interviews and still managed to get a job. The duo are now reportedly working for DTDigital, a division of Ogilvy Melbourne.

Stay tuned for more creative job hunts. ;-)

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6Feb/120

Rise of the machines

Here are two videos (fictional and real) giving the feeling that a Skynet reality is not too far away…

Psycho Siri

Andrew Films USA has created this short parody film on Siri with nice visual effects and interesting storyline…

A swarm of Nano Quadrotors

Here are some experiments being performed with a team of Nano Quadrotors at the GRASP Lab in the University of Pennsylvania…

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2Feb/120

KLM #Fly2Miami Dance Party

In the past couple of years, airlines like KLM, SAS, Lufthansa, Air China etc have taken the social media world by storm. These airlines have successfully pushed the boundaries and created some of the most innovative social campaigns out there.

Now in their Fly2Miami campaign, KLM has managed to once again create tons of social buzz by hosting a Guinness World Record breaking in flight dance party at 35000 feet!

It all began with KLM announcing their new non-stop route from Amsterdam to Miami. In response, they received a tweet from Dutch DJ Seid van Riel and Producer Wilco Jung requesting KLM to move their inaugural flight up a week so that they could attend the music festival in Miami.

KLM then tweeted back a challenge…if they could get enough people to fill the plane then KLM would reschedule the flight. Within a couple of hours the flight was sold out… 8-)

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11Jan/120

Daffy’s Virtual Peep Show in Times Square

Daffy's, is a high fashion retail store that opened a new flagship store in Times Square, New York. The challenge they faced was to break through all the clutter in one of the most advertised locations in the country and tell people about their sales of up to 80% off.

So in a lewd throwback to Times Square's rough-and-tumble days as the global peep show capital, ad agency Devito/Verdi USA with the help of Click 3X, combined the novelty of interactive gadgetry with the power of live performance to create an interactive virtual peep show...

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4Jan/120

Social Snowboarding with EpicMix

In 2010 I had covered how Nokia was collaborating with Burton Snowboards, to create a new type of connected snowboarding experience.

Since then Vail Resort USA has created a RFID based platform that can be accessed from any device. Their app is called EpicMix and together with the slopes RFID lift ticket system captures the users skiing/boarding activities on the slopes and automatically uploads them to their EpicMix dashboard…

This season (2011/12) they have re-designed their app, created more badges (like Foursquare) and integrated the resort photographer’s photos to seamlessly appear in the users EpicMix account…

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