Paintball gun street art
Paintballing meets street art in Mountain Dew Energy's latest UK campaign. Centered around a Facebook app the campaign aims to find and showcase the brand's official street artists.
The below campaign video features the Graffiti Kings creating street art using paintballs in London's graffiti hub, the Leake Street Tunnel. These featured artists i.e. Knoxville and Grohl, were chosen by fans with a teaser campaign.
After viewing the video you are invited to contribute to the street art at www.mountaindewstreetart.co.uk.
Augmented Reality Cinema
The Augmented Reality Cinema app for the iPhone allows you to walk around London and discover all the places where movies have been shot. Just point your iPhone in the direction of a sweetspot and get a replay of the movie scene that was shot there.
The app is currently a work in progress prototype. But if and when it does see the light of day, I am sure it will make a great gizmo for all the movie buffs out there.
Kern Cup & Pen
Click to enlarge.
Wunderman London is back with its second installment for Kern Precision Scales. This time they have created some corporate merchandise like...
- A pen that tells you its descending weight as you use it
- A cup that tells you upto 7 decimal places how much it weighs when exactly filled with different drinks like coffee, tea, water and even German Weissbier.
iHobo
Its easy to ignore a homeless person as you walk past them on the street, but after having one on your phone for three days Depaul UK hopes that you will be able to see the complex and varied issues behind youth homelessness.
This free app was created (pro bono) by Publicis London to raise awareness of Depaul UK, a charity devoted to youth homelessness in the UK.
Ford C-Max Augmented Reality
This is where Augmented Reality in advertising moves from a cool, branded desktop experience to a marker-less, educational interaction. This short film demonstrates how Ogilvy & Mather and digital production company Grand Visual in London have launched an augmented reality campaign featuring the new 7 seat Ford Grand C-MAX car on JCDecaux Innovate's mall six-sheet screens at shopping centres in the UK.
The campaign allows users to interact with the car simply by holding their hands up to the screen. Virtual buttons allow the user to choose the colour of the car, open doors, fold the seats flat, turn the car 360 degrees and select demos of the car's key features such as Active Park Assist.
This is the first outdoor augmented reality campaign to use 3D depth imaging technology in the UK. Rather than using a printed marker or symbol as a point of reference for interaction, the user interface is based on natural movement and hand gestures allowing any passerby to immediately start interacting with the screen content. A Panasonic D-Imager camera accurately measures the users real-time spatial depth output and Inition's augmented reality software merges this real life footage with the 3D photo-real Grand C-MAX on screen.
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