TwitPoker
Viajes Galeon, a Colombian travel agency along with Y&R Colombia created a first of its kind poker game where players bet their twitter followers instead of money!
5 of the best Twitterers of Colombia were invited to the game, that was streamed live to their followers via Twit-cams. As a result more than 27000 people played together on a single table and Viajes Galeón that had no social media presence before this, got big kick start via Twitter.
The tweet commercial
Argentina continues to set the standard in creative Twitter campaigns! In this latest campaign, when you visit the Smart Car's official Twitter account you will think some kid got in there and had his way with the keyboard. Well in reality, its their social media team that has been hard at work to come up with various ASCII art tweets. This has led them to create the worlds first twitter based animated tweet commercial!
Visit the smart Argentina twitter account and hold down the 'J' button on your keyboard to see what happens. Alternatively see it on video below…
Mercedes-Benz Tweet Fleet
The 'Active Parking Assist' from Mercedes-Benz recognizes empty parking spaces by simply passing them. That brought ad agency Jung von Matt/Neckar to the idea that if the car knows where the empty parking spaces are, then everybody could also be informed.
So just before Christmas when parking spaces were hard to find, they launched the Mercedes-Benz Tweet Fleet with its Active Parking Assist that tweeted empty parking spaces in downtown Stuttgart.
The MBTweetFleet cars automatically generated the tweets with GPS data via Arduino an onboard electronic and a PHP Relay. People could then follow @MBTweetFleet to find empty parking spaces near them on twitter and be navigated there by the linked Google map.
KLM #Fly2Miami Dance Party
In the past couple of years, airlines like KLM, SAS, Lufthansa, Air China etc have taken the social media world by storm. These airlines have successfully pushed the boundaries and created some of the most innovative social campaigns out there.
Now in their Fly2Miami campaign, KLM has managed to once again create tons of social buzz by hosting a Guinness World Record breaking in flight dance party at 35000 feet!
It all began with KLM announcing their new non-stop route from Amsterdam to Miami. In response, they received a tweet from Dutch DJ Seid van Riel and Producer Wilco Jung requesting KLM to move their inaugural flight up a week so that they could attend the music festival in Miami.
KLM then tweeted back a challenge…if they could get enough people to fill the plane then KLM would reschedule the flight. Within a couple of hours the flight was sold out… 
Mickey Mouse brings Disney magic to NYC
Happy Birthday, Mickey Mouse! Walt Disney's beloved icon turned 83 this month and Disney Parks celebrated at the Disney Store in Times Square with an augmented reality installation.
Disney is also using a Twitter hashtag #DisneyMemories to track the experiences at Times Square and the campaign.
This augmented reality installation seems to be trending with brands wanting to do live events, as National Geographic and Lynx have also used the same style of augmented reality to engage with their audience.
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