The Urban Twitter
TBWA was the last agency to move to Lisbon's advertising district. With their top competitors already there, they decided to showcase their creativity by turning 19 windows of their office into a 36m long twitter billboard.
The video below does not explain how exactly the people were encouraged to send in their tweets, but it does show that people tweeted about politics, taxes, Europe, Merkel's visit etc. In the end all the window tweeting created quite a stir in the local media.
Fiat 500 America TwitBid
Fiat unveiled an exclusive limited edition run of 500 cars inspired by U.S. style at the Geneva Motor Show. Then through a Twitter based auction they made it possible to win the "number one" car (distinguished by a badge on the external pillar bearing the serial number 1/500 and the winner's Twitter nickname) starting from a bid of €1.
To win the Fiat, participants were directed to follow @fiatontheweb on Twitter and then place a bid at www.500America.fiat500.com using their Twitter account. As a result Fiat received 700 bids from 293 users, across 11 countries. A twitter follower with a bid of €15,165 was declared the winner of the limited edition Fiat 500 America.
One Small Tweet
Neil Armstrong was the astronaut that took one small step for man and one giant leap for mankind. He was also the man who delivered on John F. Kennedy's promise to be the first to the lunar surface.
Neil passed away in August 2012 and to honor his remarkable life, The Martin Agency in USA created the One Small Tweet, a 238,855 mile-long virtual voyage to the moon. To get there, they used the power of tweets written by admirers from around the world. Each tribute was hashtagged with #onesmalltweet and aggregated on onesmalltweet.com. Every tweet helped fuel the virtual voyage by 100 miles.
Sprint Unlimited Love Billboard
Sprint in USA has created an integrated advertising campaign for the launch of the HTC EVO 4G LTE phone on their network.
To launch EVO in New York City they setup an interactive billboard in Times Square that encouraged its visitors to tweet things they love with #EVOLOVE to @sprint. Then with the help of local experts the billboard re-tweeted locations of where these things of love could be discovered in New York City. 
Volkswagen Polowers
Volkswagen Polo is one of the most desired cars amongst the youth of Spain. To make a big entry DDB Spain created a Tweet based race that would make VW Polo the most trending topic on Twitter for that day.
A special hashtag #Polowers was created in order to give a name to the VW Polo Followers. Then to generate conversation amongst the Polowers a race was setup where each tweet took the follower to the first position. When the Polo stopped at one of the 5 designated stops, the follower in the first position at that time would win a prize - iPad, Denon Ceol music system, Leica D-Lux 5 camera, VW Bike and eventually the grand prize VW Polo itself.
In terms of results, the campaign generated more than 150,000 tweets in 8 hours after launching, at a rate of 5 tweets per second and reached more than 10% of Twitter's total audience in Spain. It also became the leading Top 10 trending topic and generated a record breaking amount of traffic to Polo's product section on Volkswagen.es.
Last year Mercedes-Benz had created a tweet based race that had real life cars fueled by tweets. 
Check out that campaign here.
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