A dramatic surprise on an ice-cold day
In April last year TNT had launched their digital channel in Belgium with a big red push button in a quiet Flemish square.
Now to launch their movie channel in the Netherlands, they created a new dramatic piece of the now famous red button in the quiet town of Dordrecht. When innocent passers-by dared to push the button, pure TNT-drama unfolded with a slightly new twist: close 'participation' of the public. 
Dungville
Natwerk was asked to create something playful to engage the online minded visitors of 'The Next Web conference 2012'. So they created an analogue gambling game featuring a real cow and layered it with an online extension. As you can see in the case film 'Klara' the cow was expected to shit three times a day and the visitors could bet where she would drop her shit.
Waternet Queen’s Day Challenge
Amsterdam's water supplier Waternet wanted to discourage people from urinating in the city's canals during the national Queen's Day holiday in April. So Waternet hired Achtung! to do a little campaign that people would be very eager to try.
Several brightly colored urinals were created and installed at various points on the Amsterdam canal. Each urinal contained 4 stalls that were connected to a digital screen that turned peeing into a race.
As a result the campaign got people to use the urinal, pee quickly and even earn their water taxes back!
SNS Bank “I Want Interest On My Current Account”
SNS Bank is the first big dutch bank to start offering their customers interest on their normal bank accounts. To promote this new offering, ad agency Bone from The Netherlands created an unique protest.
Everybody could sign up for the protest via their Facebook or Twitter accounts. After which their profile pictures were connected to various live rich media banners that were being run on sites like msn.nl and telegraaf.nl.
Nike Take Mokum
Boondoggle Amsterdam came up with a campaign for Nike that made running less serious. They distracted youngsters from their boring running schedules and challenged them to release their creativity on Amsterdam by using their feet as paint instead!
A Facebook app called 'Take Mokum' (Amsterdam's local nickname) was developed that allowed runners to make digital graffiti's on the map of Amsterdam. All they had to do was actually run the route and upload their KMs with Nike+. The app would then paint the graffiti for them. These graffiti's could then be shared, and liked fanatically. The result? Young Amsterdam starting running and Nike's mission to change running was actually experienced by youngsters.
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