Waternet Queen’s Day Challenge
Amsterdam's water supplier Waternet wanted to discourage people from urinating in the city's canals during the national Queen's Day holiday in April. So Waternet hired Achtung! to do a little campaign that people would be very eager to try.
Several brightly colored urinals were created and installed at various points on the Amsterdam canal. Each urinal contained 4 stalls that were connected to a digital screen that turned peeing into a race.
As a result the campaign got people to use the urinal, pee quickly and even earn their water taxes back!
SNS Bank “I Want Interest On My Current Account”
SNS Bank is the first big dutch bank to start offering their customers interest on their normal bank accounts. To promote this new offering, ad agency Bone from The Netherlands created an unique protest.
Everybody could sign up for the protest via their Facebook or Twitter accounts. After which their profile pictures were connected to various live rich media banners that were being run on sites like msn.nl and telegraaf.nl.
Nike Take Mokum
Boondoggle Amsterdam came up with a campaign for Nike that made running less serious. They distracted youngsters from their boring running schedules and challenged them to release their creativity on Amsterdam by using their feet as paint instead!
A Facebook app called 'Take Mokum' (Amsterdam's local nickname) was developed that allowed runners to make digital graffiti's on the map of Amsterdam. All they had to do was actually run the route and upload their KMs with Nike+. The app would then paint the graffiti for them. These graffiti's could then be shared, and liked fanatically. The result? Young Amsterdam starting running and Nike's mission to change running was actually experienced by youngsters.
Sea Life Rain Campaign
Fresh Green Ads is a green media agency from Amsterdam, that has developed a Rain Campaign for Sea Life Scheveningen.
Every time it rains the octopus of Sea Life Scheveningen appears on the streets with its tentacles holding the text: "Sea Life laat je niet meer los" (Sea Life never lets you go). When the streets dry up the Rain Campaign disappears. The striking and environmentally friendly messages remains visible for up to eight weeks.
Volkswagen LinkedUit
Volkswagen has released a first of its kind LinkedIn based campaign which takes full advantage of the new LinkedIn API. The campaign is based on the idea that the new Passat is as full of features as your LinkedIn profile is full of information.
The campaign is called "LinkedUit" (LinkedOut) and gives anyone who challenges a friend on LinkedIn a chance to win a Volkswagen Passat.
The game is really simple. After signing in using your LinkedIn profile, the app lets you choose others in your network to challenge. A LinkedIn victor, and a LinkedOut looser is then chosen based on education, experience, recommendations and connections.
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