Mini “Fan the Flame”
Mini along with ad agency TBWA\Agency.com created a social spectacle to increase the number of fans on their recently launched Mini Facebook page in Belgium and Luxemburg.
A Mini Countryman was attached to a thick rope in the parking lot of the "Brussels Motorshow" and a burner placed under the rope. Every Facebook fan was then encouraged to remotely initiate the burner and spit some flames on the rope. A webcam broadcasted the scene 24x7 and the Fan whose flame ultimately broke the rope was the one to win the Mini Countryman. 
Micra savvy with space
From under-the-seat shoe drawer to the extra large glovebox, the 2011 Nissan Micra makes the most out of what it's got. So to reach drivers who value space savvy functionality, TBWA\RAAD Dubai created a banner that follows Micra's lead. They created a banner so clever with space, that one could use the ad to sell ones car!
Nissan “Create your Terrain”
In the Middle East, offroading is an all-consuming passion. However, there are few online experiences that reflect the imagination or spirit of offroading in the real world. So to launch Nissan's latest SUV family, ad agency TBWA\RAAD took the challenge of offroading online. They showed people how Nissan SUVs can take on any terrain -- even ones designed by them.
Create Your Terrain uses webcam detection to let viewers create their own digital terrains, and challenge a Nissan to conquer it. Since the launch of the microsite, thousands of people created a terrain -- covering over 80 thousand square kilometres. But perhaps most important, it connected offroaders with a road they hadn't traveled before -- their own offroad -- that's all online.
Levi Soundwash
TBWA\Tequila Hong Kong and Levi's Hong Kong have invented a new way for their young audiences to express themselves with Soundwash, a concept developed for its Square Cut collection featuring five new styles of jeans.
Soundwash is a multi-dimensional interactive brand and music experience that lets the audience choose their favorite jeans style and then "Soundwash" the jeans to their favourite style of music including rock, hip hop and canto pop across multiple platforms.
Creatively, Soundwash cleverly rediscovers the authenticity of the classic American laundry and collides it with cutting-edge music styles to create a completely original brand experience using a Soundwash "machine".
The concept is supported by limited edition packaging and gift accessories, a special Soundwash Laundry pop-up store in high traffic Tsim Sha Tsui, a branded iPhone game app, website and online viral video featuring local music band "Mr".
The Soundwash iPhone app includes an engaging game where friends can compete with each other and see who can Soundwash the most number of jeans in 30 seconds. The top scorer of each week receives a pair of Levi's Square Cut jeans.
AIDES – A Life
AIDES is the first association in the fight against AIDS in France and Europe. For more than 25 years AIDES has been fighting the social injustice exposed by the AIDS epidemic: fighting discrimination, pleading for a society that is fairer, more tolerant and more open to patients.
AIDES also constantly acts in the field of prevention as seen in the below ad created by TBWA Paris.
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