Who cares?
The Swedish Armed Forces needed to recruit young people to an occupation that in many ways requires you to give up your own comfort in order to help others. To highlight this aspect ad agency DDB Stockholm created a digitally integrated event in Stockholm to see how far people were willing to go for one another.
For this unusual and gutsy social marketing experiment, a person agreed to sit in a small boxed room and give up his freedom. The whole thing was then live-streamed over the internet and nobody via any social media channel could help him. The only way to help was to physically take his place yourself.
Would you have entered that room?
Magnum Pleasure Hunt
Last year to launch the all new Magnum Temptation Hazelnut ice-cream, Swedish agencies Lowe Brindfors and B-Reel created an advergame called "Magnum Pleasure Hunt Across The Internet". In the game players were taken across 20 well known websites as they collected Bon Bons, the special ingredient of the Magnum Temptation Hazelnut ice-cream.
An extended video demo can be seen here.
Since the game did exceedingly well, Magnum and team have come up with round 2 which has been enhanced with 3D graphics. Also this time players are taken on a run in New York, made to fly over Paris and surf the waves in Rio De Janeiro.
An extended video demo can be seen here.
I think its a great follow up to the first version. Don't you think? Experience Magnum Pleasure Hunt 2 at www.pleasurehunt2.mymagnum.com.
Air China “Facebook Check Ins”
Air China flies not only to China but also throughout Asia. The challenge was how could Air China then raise the Swedish consumers awareness about this fact? In response their ad agency Rodolfo created a Facebook check-ins campaign.
A select number of popular Asian restaurants in Sweden were transformed into ambassadors for Air China. At the restaurants, guests were encouraged to check-in with Air China on Facebook. The check-ins were then aggregated on the Air China Facebook page and a complete leader board of the highest number of check-ins and the most popular restaurants were displayed. Each week the users with the highest number of check-ins were awarded two complimentary tickets to Asia. 
Slide to Unlock
AlmapBBDO Brazil has developed a very unique and innovative iAd for the new Brazilian Audi magazine app. The ad seen in the video below appeared in various publications on the iPad and used a nice play on Apple's "Slide to Unlock" feature to engage the users.
Users who saw the ad instantly recognized the swipe gesture used to unlock Apple devices. So after racing their finger around the track, they were rewarded with a free download of the first Audi Magazine copy from the app store.
Before I could publish this post I came across another "Slide to Unlock" iAd! It seems this iOS feature is becoming a popular creative feature for iAds. In the below example, Amnesty International has created an iAd in Sweden's largest newspaper, DN, where readers were presented with an image of a prison cell and prisoner inside. "Slide to Unlock" was used to open the prison cell and reveal a strong call to action to join Amnesty International as an activist.
The TimeKiller App
For the last two years in a row, SAS (Scandinavian Airlines) has won the award for being Europe's most punctual airline. With their ad agency SWE Advertising Stockholm, they created a great little time wasting utility app that isn't actually made for its loyal customers, but for their competitor airline customers.
The idea was to poke a little fun at SAS' competitor airlines by suggesting to their customers that they'll need this app from SAS because chances are, their flight will be delayed and they will need something to kill their time with…
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