Stockholm | Ramble by Sunil Bahl

11May/120

Who cares?

The Swedish Armed Forces needed to recruit young people to an occupation that in many ways requires you to give up your own comfort in order to help others. To highlight this aspect ad agency DDB Stockholm created a digitally integrated event in Stockholm to see how far people were willing to go for one another.

For this unusual and gutsy social marketing experiment, a person agreed to sit in a small boxed room and give up his freedom. The whole thing was then live-streamed over the internet and nobody via any social media channel could help him. The only way to help was to physically take his place yourself.

Would you have entered that room?

Filed under: Live Communication, Marketing Strategies, Power of Online, Social Media No Comments

5Apr/120

Magnum Pleasure Hunt

Last year to launch the all new Magnum Temptation Hazelnut ice-cream, Swedish agencies Lowe Brindfors and B-Reel created an advergame called "Magnum Pleasure Hunt Across The Internet". In the game players were taken across 20 well known websites as they collected Bon Bons, the special ingredient of the Magnum Temptation Hazelnut ice-cream.

An extended video demo can be seen here.

Since the game did exceedingly well, Magnum and team have come up with round 2 which has been enhanced with 3D graphics. Also this time players are taken on a run in New York, made to fly over Paris and surf the waves in Rio De Janeiro.

An extended video demo can be seen here.

I think its a great follow up to the first version. Don't you think? Experience Magnum Pleasure Hunt 2 at www.pleasurehunt2.mymagnum.com.

Filed under: Marketing Strategies, Power of Online, Social Media No Comments

6Oct/110

The TimeKiller App

For the last two years in a row, SAS (Scandinavian Airlines) has won the award for being Europe's most punctual airline. With their ad agency SWE Advertising Stockholm, they created a great little time wasting utility app that isn't actually made for its loyal customers, but for their competitor airline customers.

The idea was to poke a little fun at SAS' competitor airlines by suggesting to their customers that they'll need this app from SAS because chances are, their flight will be delayed and they will need something to kill their time with…

Filed under: Marketing Strategies, Phones No Comments

15Sep/110

Vodafone Buffer Busters

The Buffer Busters are the new Ghost Busters from Vodafone Germany. The telecom giant has launched an augmented reality mobile application that transforms German cities into a video game arena!

Starting from the brief "Vodafone is the fastest mobile network in Germany", ad agency North Kingdom Stockholm has created a digital story revolving around so-called Buffer Monsters that represent everything slow in our everyday surroundings.

Users who play the game have to capture these monsters by using their iPhone or Android smart phones. When 50 monsters have been captured, the user needs to visit a near by Vodafone Store to dump them and continue playing. The best Buffer Busters will win a lifetime plan from Vodafone!

The TVC supporting the initiative is also very well done...

For more details visit the campaign microsite.

Filed under: Emerging Technology, Emerging Trends, Live Communication, Marketing Strategies No Comments

5Sep/110

Ariel Fashion Shoot

Procter & Gamble Nordics in collaboration with Saatchi & Saatchi Stockholm, B-Reel and Atomgruppen have created an interactive campaign centered on a specially built glass installation in Stockholm Central Station, Sweden.

For one week, passers-by at Stockholm Central Station could watch designer clothes hung on a washing line being soiled by ketchup, drinking chocolate and lingonberry jam via fans on the Ariel Sweden Facebook page (or Denmark, Norway, Finland equivalents).

In order to win the designer clothes, the Ariel fans had to use a Facebook controlled industrial robot cannon to soil them. The stained clothes would then be sent in the post after being washed on-site with regular Ariel Actilift.