The Silent Song Contest
People are known to let loose and sing like crazy in their cars. So for the launch of the new Renault Clio, Belgian ad agency, Boondoggle turned this curious human behavior into a Facebook game.
A series of online videos were posted on Facebook that had various Clio drivers singing...the only catch being the sound had been removed. To participate, players had to lip read and guess the correct song as quickly as possible. The player with the most correct guesses at the end of the promotion won the Clio!
IAA Walk of Innovations
This Saturday I was at the 64th International Motor Show in Frankfurt. It was truly awe inspiring to see where the automobile industry is headed - almost all electric, fully computerized with interactive dashboards and window displays.
But while I looked at all the cars with amazement, I kept a close look out for innovative implementations of "todays" cutting edge technologies. I was curious to see how cars makers would use Touch Displays, Social Media, QR Codes, Augmented Reality etc to engage visitors at such a humongous event.
My photo report of the above is now available at "revo.BUZZ!"...an innovations and technology blog that I co-author for my current company in Cologne, Germany.
Prigat “Smile Stations”
Publicis Israel and e-dologic are back with a new campaign for Prigat, a leading company in the Israeli fruit juice market.
This time they have used innovative digital billboards called "Smile Stations" to send real time messages at various train stations. The aim was to get passers by to smile, and like their message.
People walking by could approach the screen and press a physical "Like" button. This in turn would broadcast the video of the moment back to the user who sent it via the Prigat Facebook Page. Users who generated the most smiles won a prize.
There were over 10,000 messages sent to screens at train stations around Israel and thousands of people responded by hitting the like button…
Google Maps Racing Advergame
Mini France has managed to successfully offer a virtual Mini experience with the help of a Social / Google Maps mash-up advergame called "Mini Maps".
With DDB Paris and Unit9 they created a Facebook app that lets you customize a virtual Mini and then challenge Facebook friends to time trials around the world through Google Maps. In the challenge you are racing your friends over satellite images of your favorite locations around the world!
3D Video Mapping Interactivity Test
NuFormer after executing 3D video mapping projections onto objects and buildings worldwide, have now used interactivity in their latest addition to this technology.
During the interactive projection test the spectators became the controller and interacted realtime with the building by using gesture based tracking (Kinect). People could influence the content by using an iPad, iPhone or web based application made available for both mobile phone and computer use. For this test Facebook interactivity was used but any type of social media can also be incorporated into the projection.
This is an exciting development for projection mapping and we should be seeing this featured in some great campaigns to come.
Follow Ramble
Categories
- Ads (85)
- Believe it or not (27)
- Business cards (4)
- Cartoons (8)
- Concepts (13)
- Direct Marketing (15)
- E-Greetings (2)
- Emerging Technology (81)
- Emerging Trends (103)
- Film & Animation (12)
- Flash Mob (1)
- Funny Videos (16)
- Games (2)
- Instore (3)
- Live Communication (167)
- Marketing Strategies (269)
- Music Videos (3)
- Packaging (5)
- Phones (55)
- Power of Online (166)
- Shopper Marketing (13)
- Social Media (126)
- Social Service (21)
- Tablet Computers (5)
- Technology News (3)
- Test Drive (3)
- Utilities (4)