Ariel Fashion Shoot
Procter & Gamble Nordics in collaboration with Saatchi & Saatchi Stockholm, B-Reel and Atomgruppen have created an interactive campaign centered on a specially built glass installation in Stockholm Central Station, Sweden.
For one week, passers-by at Stockholm Central Station could watch designer clothes hung on a washing line being soiled by ketchup, drinking chocolate and lingonberry jam via fans on the Ariel Sweden Facebook page (or Denmark, Norway, Finland equivalents).
In order to win the designer clothes, the Ariel fans had to use a Facebook controlled industrial robot cannon to soil them. The stained clothes would then be sent in the post after being washed on-site with regular Ariel Actilift.
T-Mobile Angry Birds Live
T-Mobile with agency Saatchi & Saatchi is capitalizing on the Angry Birds fever with a clever new viral video titled Angry Birds Live.
In a square in Barcelona they created a human-scaled mockup of the Angry Birds, with lucky participants using the game on a smartphone to launch birds on their castle-smashing journey. It included authentic sounds effects and exploding pigs, and was obviously popular judging from the size of the crowd that appeared. 
The Best Excuse Ever
Guys everywhere have always faced the same challenge of needing a good excuse for going out drinking with the boys.
Cerveza Norte based out of northern Argentina set out to solve this timeless dilemma. Teaming up with ad agency Del Campo Nazca Saatchi & Saatchi, they developed a campaign that is not only very clever but also socially responsible.
The idea was simple, for every Norte beer consumed at a bar the company would donate 1 minute of time to a worthy cause that included fixing houses, maintaining city parks, repairing schools etc.
The campaign allowed followers to monitor the donated minutes and the progress made by their good deeds on a dedicated website.
A Glass of Water
A Glass of Water was a challenge created by Saatchi & Saatchi Stockholm for Toyota in Sweden. Its mission was to help drivers cut down their fuel consumption by 10% and ultimately reduce CO2 emissions to help achieve Toyota's zero-emission vision.
So when the drivers registered on the program website, they accepted the challenge to place a glass of water on their dashboards or cup holders and then drive in a smooth manner that avoided spillage.
According to Toyota, the less you spill, the gentler you drive and therefore the less fuel you consume.
The mystery of the escaping shopping carts
Saatchi & Saatchi Milan, in support of Carrefour Italy's project to launch 106 new Carrefour Markets in Lazio developed a truly integrated campaign. The campaign stemmed from the new international positioning of the Carrefour brand, "Positive every day".
A communication project was developed that, for the first time for an Italian retailer, involved use of various media both synergistically and simultaneously. The supporting creative idea around which the project was articulated was the "appeal of value for money" that no one is able to resist, starting from the supermarket own protagonists: the shopping carts.
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