Flashmob Marketing Hits – April 2012
Flashmob marketing has been quite a fad in the last weeks. If you are unfamiliar with the concept, a flashmob is a large group of people who assemble suddenly in a public place, perform an unusual and pointless act for a brief time and then disperse. The whole act is normally recorded on video and then put on the web to generate more buzz.
So here are this months flashmobs hits...
Daily dose of drama
To launch their new digital channel in Belgium, TNT placed a big red push button in a quiet Flemish square. A sign with the text "Push to add drama" invited people to use the button. And then…
The worst breath in the world
Tic Tac has come up with a great flashmob idea that is bound to make you smile and cover your mouth while you do it! While giving directions to a lost tourist in a bustling square a series of targets have no idea that they are about to set off a chain reaction that looks apocalyptic…
The Wouaaah Effect
For its Q10 Plus product, Nivea in France created a fun flashmob on the streets of Paris. In this video released by their team, an unsuspecting woman is seen stopping at a sampling stand and trying some Nivea cream. After she walks on she is suddenly faced with a series of people lavishing her with attention…
The Sound of Amnesty
This year charity and human rights organization Amnesty International France has turned its signatures petition drive at www.marathondessignatures.com into a musical 'hymn to freedom' with Paris based agency La Chose.
The campaign was like any other petition drive, but with a slight difference. Every digital signature received released the next note of an exclusively written song called the Sound Of Amnesty. To push the boundaries, they even got music recognition service Shazam to promote their petition in their smartphone app.
When the Shazam app did not recognize a song, the usual error message along with a special message "Valentina Rosendo Cantu could not make herself heard either. Assaulted by soldiers, she asked for justice but the authorities refused to investigate" was displayed. As a result 150,000 signatures were collected, a 500% increase from the previous year! The song was also made into a CD and sent to Amnesty's targeted authorities.
Volkswagen virtual Golf Cabriolet app
The Golf Cabriolet is back after 9 years of absence, since production was stopped in 2002. Volkswagen together with Paris based agency 'Agency.V.' have come up with the worlds first augmented reality car showroom app for the iPad2, iPhone and Android.
The app lets you explore the vehicle and play with it's features like opening the soft-top roof, rotating the car, checking the vehicle's details, changing the body colour or the style of the rims. You can even take a picture of yourself with the virtual car and share each step of this experience through your social networks.
iPhone and iPad 2 users can download the app from the French iTunes Store. Android users can do the same at the Android market.
Unleash Your Fingers
For the launch of the Galaxy SII in France, Samsung brought JayFunk, the internet Finger Tutting phenomenon, from Los Angeles to Paris to deliver an incredible and surprising choreography.
Google Maps Racing Advergame
Mini France has managed to successfully offer a virtual Mini experience with the help of a Social / Google Maps mash-up advergame called "Mini Maps".
With DDB Paris and Unit9 they created a Facebook app that lets you customize a virtual Mini and then challenge Facebook friends to time trials around the world through Google Maps. In the challenge you are racing your friends over satellite images of your favorite locations around the world!
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