77% of magazines along with their ads end up in the trash. This is a huge waste of paper. So when Volkswagen wanted to create a campaign to promote the eco-conscious thinking behind its BlueMotion vehicles, their ad agency Ogilvy developed a print insert that got the people of Cape Town to recycle the magazines via the cities post boxes!
Inspired by Ford's key-free technology for unlocking and locking cars, Ogilvy Paris has developed the 'KeyFree Login' app for the Mac. Once installed and configured, the app logs you into your Facebook, Twitter and Gmail accounts by unlocking your passwords when your mobile device is close to your computer. When you move away, it locks them again by logging you out.
I hope Apple implements a feature like this into their Mac OS. It will definitely make life convenient and help avoid log-in fatigue. Until then give the Ford Keyfree Login a whirl at www.ford.fr/keyfreelogin.
For teens, happiness is being connected. Using this insight Coca-Cola in Brazil created a beachfront store on the Copacabana beach in Rio de Janeiro where a never seen before soda machine was installed.
Using an exclusive Coca-Cola mobile browser, young emerging middle-class consumers who love their mobile phones but cannot afford a generous data plan could simply goto the soda machine and receive credits for free internet on their mobile.
This soda machine joins the growing number of "Happiness Machines" Coca-Cola has deployed around the world since 2009.