It’s old, but it smells like new
Ford Seleccion is the brand of used cars from Ford in Spain. Bassat Ogilvy Madrid, the agency responsible for marketing the cars was given the task of bringing the excitement of a new car to the old ones.
So the team set out to bring the 'smell of a new car' to those who chose to buy a used one. After all, you might be willing to sacrifice the new car itself, if the old one at least smelled like a new one. 
Once the smell of the new car was identified, it was taken and bottled into fragrance samplers called 'Olor a Nuevo,' which means 'Smell of New'. With this fragrance the line of old cars that smelled exactly like the new ones was created and successfully advertised through print and outdoor ads.
Coca-Cola “Cheer-o-meter”
To promote the excitement around Copa America 2011, OgilvyAction worked with Coca Cola to set up a giant screen in downtown Buenos Aires for fans to watch their favorite teams and provide unconditional cheer to the Argentinean National Team. But there was a catch. Sound sensors were installed to keep the screen on and if the fans stopped cheering, the screen would go blank. 
The Creative Ransom
In May 2010 an aspiring creative from USA used Google to play upon the vanity of some top American creatives and land himself interviews and eventually a job.
Then in July 2011 a Dutch creative team created "The Twitter Hustle" to land a job with a big agency in Netherlands.
Now an Aussie creative team consisting of Andrew Grinter and Lee Spencer-Michaelsen have taken the job hunt to the next level. Their approach was to stand out from the crowd by hijacking the domain names of top creative directors in Melbourne.
The duo went on a URL buying spree, after which they sent ransom notes to their targeted creative directors. The daring move got them their interviews. They wore ski-masks to the interviews and still managed to get a job. The duo are now reportedly working for DTDigital, a division of Ogilvy Melbourne.
Stay tuned for more creative job hunts.
Forever Wild “The YouTube Interventions”
Rhinos will be extinct within 10 years due to the escalating illegal international trade in rhino horn. Forever Wild, a non-profit initiative with no budget, wanted to convey how critical the rhino poaching situation is, and get people from around the world to sign their petition that would be presented to the US Congress.
In response Ogilvy Cape Town created "YouTube Interventions", where over 60 frivolous trending videos on YouTube were remixed with a special message. People who had no time for serious stuff, but still spent hours on silly online distractions were forced to confront the reality of how they spent their time online...
Lacta Love Messages
Ad agency OgilvyOne Athens has created another innovative campaign for Lacta Chocolate. This time consumers are able to write their own love messages and see them appear on real Lacta Chocolate bars though an augmented reality mobile app…
Click here to view some of the past Lacta Chocolate campaigns that are equally innovative.
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