Recruitment of Pirates and Cyber Warriors
Since 2010 I have covered how different agencies around the world have been innovating with their recruitment campaigns. Now here are the latest two to join the list...
Pirate Recruitment
Today young web designers need to buy very expensive application suites in order to create. So they usually download these suites on illegal pirate websites. Ogilvy Brussels used this insight and uploaded a file that was supposed to be a wanted application suite. When the web designers downloaded it, they did not find the new suite but a much stronger offer...
Cyber Warriors Challenge
Wieden+Kennedy wanted to recruit community managers for its client Old Spice. So they came up with a crazy/fun/impossible idea. Candidates were given 5 days to complete one or more challenges listed below and then submit proof of their exploits...
Volkswagen Street Quest
Since 1951, South Africans have loved Volkswagen. In fact, you'll probably find one on every street, road, highway and byway in the country. So Volkswagen along with Ogilvy Cape Town created an advergame that not only celebrated the impact Volkswagen had on South African streets, but also kickstarted Volkswagen South Africa's Facebook Page.
'Volkswagen Street Quest' was a Facebook challenge to find as many Volkswagens as possible on South African streets using Google Street View in a custom-designed gaming interface. The campaign ran for over 4 weeks and the players with the most Pins from each week qualified for a real life Street Quest challenge. The results...
The Bluemotion Label
77% of magazines along with their ads end up in the trash. This is a huge waste of paper. So when Volkswagen wanted to create a campaign to promote the eco-conscious thinking behind its BlueMotion vehicles, their ad agency Ogilvy developed a print insert that got the people of Cape Town to recycle the magazines via the cities post boxes!
Ford Keyfree Login
Inspired by Ford's key-free technology for unlocking and locking cars, Ogilvy Paris has developed the 'KeyFree Login' app for the Mac. Once installed and configured, the app logs you into your Facebook, Twitter and Gmail accounts by unlocking your passwords when your mobile device is close to your computer. When you move away, it locks them again by logging you out. 
I hope Apple implements a feature like this into their Mac OS. It will definitely make life convenient and help avoid log-in fatigue. 
Until then give the Ford Keyfree Login a whirl at www.ford.fr/keyfreelogin.
Coke Happiness Refill
For teens, happiness is being connected. Using this insight Coca-Cola in Brazil created a beachfront store on the Copacabana beach in Rio de Janeiro where a never seen before soda machine was installed.
Using an exclusive Coca-Cola mobile browser, young emerging middle-class consumers who love their mobile phones but cannot afford a generous data plan could simply goto the soda machine and receive credits for free internet on their mobile.
This soda machine joins the growing number of "Happiness Machines" Coca-Cola has deployed around the world since 2009.
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