McDonald’s Reflective Billboard
McDonald's wanted to target people looking for a late night snack. So Cossette Vancouver created an ad that could only be seen at night. Reflective tape was used to write "Open all night" on a billboard. The message was not visible during the day, but in the night with car headlights the message was revealed…
McDonald’s Dollar Drink Days Ice Sculpture
McDonald's Canada and ad agency Cossette Vancouver have brought to life one of the first interactive ice sculptures this summer on behalf of McDonald's Restaurants in Alberta. The objective was to drive consumer interest in the company's Dollar Drink Days campaign.
Hosted in the town of Sylvan Lake, the stunt saw 8,000 pounds of ice moulded into a seven-foot tall installation, containing over 4,000 sparkling loonies, shaped into McDonald's famous Golden Arches. The ice melted on a summer Saturday, and consumers chipped away at the sculpture to collect their bounty.
To attract high levels of interaction, the sculpture was strategically placed near the Sylvan Lake Pier – an area frequented by young adults and families. The day also featured a DJ, street promotional teams, hula hooping, limbo contests and giveaways.
Interactive “Pick N’ Play” Billboard
DDB Stockholm has created another interactive outdoor campaign for McDonald's Sweden called Pick N' Play. This time they bring Pong-like fun into their latest interactive outdoor effort.
Passersby's are invited to use their mobile phones as controllers to a fun and interactive challenge where they can play for their favorite McDonald's treat. If they last for more than 30 seconds, they score a coupon earning them free fast food at a nearby McDonald's.
Last year they had challenged pedestrians to take pictures of McDonald's food to get it for free.
Miami Ad School
This year Miami Ad School has produced some great conceptual projects from their current students. Here are a couple that caught my eye...
McDonalds Burger Roulette App
This student concept has been designed for McDonald's and is a Facebook app that offers to help find the perfect burger for your mouth...
UNICEF Donate A Word
This student concept has been designed to create a new way to donate money for child education by utilizing the spelling feature inside Google Chrome to trigger donation prompts...
Heineken Invite
This student concept uses a social media connected bottle opener that invites friends over for a beer. Whoever has the most friends attending, gets a free case of Heineken...
Everyone saves for something
McDonald's with ad agency DDB Budapest have launched an interesting new campaign to promote 2 cheeseburgers for only 1 Euro. An offer so low that it gives their target audience a chance to save for things they want.
The challenge was to stand out from the usual low price campaign. So they used the iconic wrapping paper to wrap a lot of cool stuff. They partnered with all kinds of shops around the city and turned them into unusual touch points.
Follow Ramble
Categories
- Ads (85)
- Believe it or not (27)
- Business cards (4)
- Cartoons (8)
- Concepts (13)
- Direct Marketing (15)
- E-Greetings (2)
- Emerging Technology (81)
- Emerging Trends (103)
- Film & Animation (12)
- Flash Mob (1)
- Funny Videos (16)
- Games (2)
- Instore (3)
- Live Communication (167)
- Marketing Strategies (269)
- Music Videos (3)
- Packaging (5)
- Phones (55)
- Power of Online (166)
- Shopper Marketing (13)
- Social Media (126)
- Social Service (21)
- Tablet Computers (5)
- Technology News (3)
- Test Drive (3)
- Utilities (4)