National Geographic “Live Augmented Reality”
Appshaker recently launched a large scale way of immersing people in some of the most amazing scenes from National Geographic's extensive archive. Using augmented reality they placed people right inside the content, and allowed them to immerse themselves in different scenes such as leopards, astronaut, dolphin, storms and dinosaurs.
The reaction to this was huge. Tens of thousands of people interacted with the National Geographic brand while it toured Hungary and thousands shared pictures and videos on Facebook.
Sometime last year Lynx had also done a similar activity with their Fallen Angels in London's Victoria station...
Cadbury “Keep Our Team Pumped”
Training for the Olympics is tough and so Cadbury has come up with its loudest campaign to date…Keep Our Team Pumped. Here the supporters of the Great Britain Olympics team can sing a series of motivational iconic power anthems to keep their team motivated during their long, hard training sessions before the big event in 2012.
Cadbury will release six tracks (two seen below) over the next seven months and will culminate with a finale in March 2012, which will feature a medley of the six songs created by the British public and a performance to the athletes of Team GB in London.
The Final Countdown
Simply the Best
The integrated campaign involves recruiting singers through social media, followed by a TV Campaign airing on 3rd October and running for 6 weeks. There will also be radio partnerships, events and digital media with extra support on-pack and in-store, rallying the British public to keep singing.
To follow it all visit www.keepourteampumped.com.
The LivingSocial Taxi Experiment
Taxis are becoming a great media for unexpected cool advertising. In London, LivingSocial took over an everyday taxi and converted it into a surprising and delightful experience.
The objective was simple, and that was to create buzz around their website livingsocial.com, and at the same time showcase their many great discounts. So when unsuspecting passengers hailed this special taxi and got inside, there were give a choice i.e. carry on to their original destination, or 'roll the dice' and go for an exciting experience...
Paintball gun street art
Paintballing meets street art in Mountain Dew Energy's latest UK campaign. Centered around a Facebook app the campaign aims to find and showcase the brand's official street artists.
The below campaign video features the Graffiti Kings creating street art using paintballs in London's graffiti hub, the Leake Street Tunnel. These featured artists i.e. Knoxville and Grohl, were chosen by fans with a teaser campaign.
After viewing the video you are invited to contribute to the street art at www.mountaindewstreetart.co.uk.
Augmented Reality Cinema
The Augmented Reality Cinema app for the iPhone allows you to walk around London and discover all the places where movies have been shot. Just point your iPhone in the direction of a sweetspot and get a replay of the movie scene that was shot there.
The app is currently a work in progress prototype. But if and when it does see the light of day, I am sure it will make a great gizmo for all the movie buffs out there.
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