The Flying Banner
The AR Drone is the ultimate geek toy. It's a quadricopter that one can control with an iPhone or iPad. So rather than explain all of this, Beacon Communications Tokyo created an interactive online banner that gave people a chance to control a virtual AR Drone through their iPhone. All the users needed to do was scan the displayed QR code to setup the link...
What makes the banner stand out from others is that it does not use standard messaging to sell the product, but actually replicates the product experience to deliver the message. 
The Jeep-in Game
Jeep Poland launched Jeep-in, a geo location game, which turned Poland into a big treasure map. To play it people had to go off-road. Every player received a map with the exact location of the awards. To win one had to find the point, go there and Jeep-in (check-in). The awards were put in the most remote and hard to get places in Poland. The player who at the end had the highest number of points won a Jeep Grand Cherokee.
Sukiennice “Secrets Behind Paintings”
The Sukiennice Museum in Krakow is one of the oldest museums in Poland and it was being re-opened after a complete renovation. The problem however was that the young people did not find the 19th century Polish art interesting. Leo Burnett Warsaw was given the challenge to attract this young audience to the museum. So they designed a campaign to engage the young audience with the "New Sukiennice" augmented reality app. This museum app brought the paintings to life and showed their stories via short films.
The app played a central role in the integrated campaign that included billboards, social media and e-cards. The buzz generated by the campaign attracted 20% of Krakow's population to the museum!
Flying Shark and Clownfish!
Have you ever seen a fish that can swim in the air with incredible smooth and life-like motion? Air Swimmers is a US based company that has developed these remote controlled helium filled flying fish.
These incredible fishes provide hours of remote control indoor fun in even the smallest of rooms. They require only four AAA batteries (one in the body, three in the controller) and have complete up, down and 360 degree turning control.
Want your own flying fish? Then visit www.airswimmers.com.
UPDATE
Leo Burnett Frankfurt uses Air Swimmers in guerrilla campaign for Sea Life park in Speyer, Germany.
Jeep Compass
One of the oldest and most effective ways to sell a product is with a good demonstration. Leo Burnett Brussels took this approach and gave it a fresh, fun spin. They strapped some cameras on a few Jeep Compasses and set out to discover the most remote post locations they could find. Direct mailers were then shipped from these far-flung places that pointed recipients to a site where they could follow the journey and see the Compass in action.
It was a simple idea with a big impact. Take a look below...
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