The Invisible Car
To demonstrate the zero carbon impact of its new fuel cell vehicle, Mercedes-Benz along with ad agency Jung von Matt/Elbe have created an "invisible" car that uses LEDs and a camera hack that transmits images from the opposite side of the car to blend the vehicle with its surroundings. 
The Award Shelf
We have seen a string of guerilla recruitment campaigns from various ad agencies this year. In this latest example Jung Von Matt/Alster from Germany has created a new way to attract talent.
We all know creative people love to win awards. A lot of awards! After which they just lie in their offices. So Jung Von Matt/Alster has introduced a tool to store them in a nicer way...in ones pocket with their new Award Shelf iPhone app.
After installing the Award Shelf app creatives can organize their awards on a virtual shelf with the appropriate description, share them via email or Facebook and even create a PDF with which they can apply directly for a job at Jung von Matt!
Want to create your own pocket award shelf? Get it from www.theawardshelf.com
Transparent Walls
For the PRE-SAFE® precrash system from Mercedes-Benz, ad Agency Jung von Matt in Germany made chaotic traffic intersections safer.
Everybody was able to look around the corners into the streets as if the walls were transparent, and could therefore detect potential hazards in time to avoid them. To achieve this, they used a camera to film what was going on around the corner. The images were then projected onto a 18/1-format billboard on a building corner so all motorists and cyclists could see them.
Vodafone Pixel Hunt
To promote the new Vodafone LG Optimus Windows 7 phone with 5 Megapixel camera, German ad agency Jung von Matt/Alster launched a website where the users had to search for the winning pixels in a picture of 5 millions pixels. There were one hundred winning pixels and each one of the winning pixels contained a brand new LG Optimus Windows 7 phone with 5 Megapixel camera.
In under a month, the entire 5 Million Pixels were clicked out by over 300,000 visitors (pixel by pixel). Thereby making this a great example of how a simple engagement campaign can generate the best results.
Dortmund Concert Milk
With the best acoustics and world class artists, you can experience music as never before in the Dortmund Concert Hall. However, it is not easy for the Concert Hall because the majority of the population is not particularly interested in this kind of music.
German ad agency, Jung von Matt was given the challenge to develop a campaign for the 2010/2011 season which would encourage more people to visit the Concert Hall. So they enabled people to experience music as never before: with their sense of taste! Scientists have proven that classical music makes cows produce more milk, which is why they let cows listen to the music of selected artists from the new season.
The milk produced was sold in shops as 'Dortmund Concert Milk' and was offered in nine varieties. Each bottle contained further information about the DCH season.
More details at www.konzertmilch.de.
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