The mystery of the escaping shopping carts
Saatchi & Saatchi Milan, in support of Carrefour Italy's project to launch 106 new Carrefour Markets in Lazio developed a truly integrated campaign. The campaign stemmed from the new international positioning of the Carrefour brand, "Positive every day".
A communication project was developed that, for the first time for an Italian retailer, involved use of various media both synergistically and simultaneously. The supporting creative idea around which the project was articulated was the "appeal of value for money" that no one is able to resist, starting from the supermarket own protagonists: the shopping carts.
Instant Christmas Recycler
Volkswagen in Italy wanted to convince people to be more responsible towards the environment. So with the help of ad agency Now Available they created an engaging ambient ad called the "Instant Christmas Recycler".
Skoda Yeti Park Assist System
The new Skoda Yeti now comes with Park Assist. Ad agency, Cayenne Milan came up with the below great idea to show the benefit of this new feature. The card seen in the video was distributed at the Bologna Motor Show.
And here is the video showing how the Skoda Yeti can actually park itself...
Clutter breaking business cards!
Here are some business cards that due to their unique nature will make your jaws drop...
1) Broke Bike Alley Card 1
Got a flat tire? Wish you were closer to your friendly neighbourhood bike shop? Well, if that shop is Broke Bike Alley and you've got their business card, then what you've got there is a handy dandy tire patch!
2) Broke Bike Alley Card 2
Broke Bike Alley's business cards help you help your bike. The follow-up to their tire patch business card, this card cum tool fits in your wallet and lets you adjust your bolts and spokes. And open your beer!
3) Dr. Kiprov's cosmetic surgery
Via the use of two rubber inserts, this business card shows the effect Dr. Kiprov's cosmetic surgery can have!
4) Sandra Martins Makeup
Rather than a conventional business card to offer the makeup services to the customer, a special stamp was created that simulates a lipstick mark. The stamp may be applied to any material, such as napkins, paper sheets, tissues etc.
5) TAM Cargo
Transforming the traditional business card into a funny and unusual object...a little box of transporting cargo.
6) MODhair Musical comb
MODhair is the Rome Rock 'n Roll hair salon. They needed a groovy businesscard. This comb plays a classic rock theme when rubbed by fingernail, using the same principle of a musicbox comb.
7) Norburn Model Aircraft Supply
Specializing in model and radio controlled aircrafts for over 40 years, Norburn Model Aircraft Supply provides enthusiasts with the widest and best selection in British Columbia. Creating a unique business card, they printed and laser die cut balsa wood to form a small glider that was functional once assembled.
You can also watch the video of assembly...
Lavonline “Tomato Splat”
In Italy, there is a very low penetration and awareness of online laundries. So Lavonline gave DDB Milan the task to create awareness and engage the target by stressing the two main benefits of their essential service i.e. speed and simplicity.
DDB Milan then went on to identify a niche target among young managers and professionals. These busy individuals worked long hours and had difficulty finding an open shop when they left their offices. So they mailed 1,000 targeted DMs to the time strapped target and strove to relieve their everyday pressures by making the package both fun and engaging. If the target enjoyed it…as they were encouraged to splat a tomato...then they would not only try Lavonline's service but also tell their friends about it.
Within 4 weeks 32% of the targeted recipients registered on www.lavonline.it, and 8% tried their service. The overall site traffic also increased by 15%.
Smartphone Domino Machine
This Vodafone Ad uses Rube Goldberg's Machine to show the power of apps. 
Heineken “Italy Activation”
One of the most sacred moment guys have is watching football with friends. But as time goes by, that moment is increasingly at risk. Heineken with the help of ad agency JWT Italy, reminded their target audience of this at the very evening of the UEFA Champions League game...Real madrid vs AC Milan. 
Heineken "made to entertain".
What do you do when Valentines’s day falls on match day?
This year 14th February, Valentine's Day, fell on a Sunday. For men everywhere this presented a dilemma - love or football. Atletico Madrid vs Barcelona, Manchester City vs Liverpool, Napoli vs Inter or romance with a loved one?
Puma recognized this dilemma as 'They want to be in your arms. You want to be in the stands', and so with agency Droga5 created the Puma HardChorus.
A crowd of football supporting men, assembled in a pub to sing Savage Garden's Truly Madly Deeply, which then football fans could send to their loved ones while enjoying the game. An Italian version was also created where a similar group sang Umberto Tozzi's 1977 hit Ti Amo.
Puma HardChorus English version:
Puma HardChorus Italian version:
The Condom Mob
Cesviamo is an italian social network created by Cesvi, a non-profit organization.
Here they had 3 goals...
- increase the awareness of their website,
- explain how the social network works...turning fundraising into "funraising",
- and to make people - and above all students - more conscious about AIDS.
So they launched the biggest bet ever "Condom Mob" - 100 young person in a condom against AIDS!
The response so far has been beyond expectations...in the first case they managed to reach 223 person entering the condom, while in the second case it was 230!
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