The TimeKiller App
For the last two years in a row, SAS (Scandinavian Airlines) has won the award for being Europe's most punctual airline. With their ad agency SWE Advertising Stockholm, they created a great little time wasting utility app that isn't actually made for its loyal customers, but for their competitor airline customers. 
The idea was to poke a little fun at SAS' competitor airlines by suggesting to their customers that they'll need this app from SAS because chances are, their flight will be delayed and they will need something to kill their time with…
The Award Shelf
We have seen a string of guerilla recruitment campaigns from various ad agencies this year. In this latest example Jung Von Matt/Alster from Germany has created a new way to attract talent.
We all know creative people love to win awards. A lot of awards! After which they just lie in their offices. So Jung Von Matt/Alster has introduced a tool to store them in a nicer way...in ones pocket with their new Award Shelf iPhone app.
After installing the Award Shelf app creatives can organize their awards on a virtual shelf with the appropriate description, share them via email or Facebook and even create a PDF with which they can apply directly for a job at Jung von Matt!
Want to create your own pocket award shelf? Get it from www.theawardshelf.com
Singles Finder App
Ogilvy Interactive has developed a "Singles Finder App" for Zonacitas.com, a major Argentinian dating portal. Their concept was simple..."Love is out there. If we get organized, there's plenty for all".
With Buenos Aires being one of the cities with the best nightlife in the world, having thousands of bars, discos and pubs to choose from can be a problem. All these options make it difficult to find and meet single men and women. With the "Singles Finder", a free Smartphone App for the iPhone, users were able to get the exact amount of single prospects in each location. The best part was that they knew where to go well before.
Augmented Reality Cinema
The Augmented Reality Cinema app for the iPhone allows you to walk around London and discover all the places where movies have been shot. Just point your iPhone in the direction of a sweetspot and get a replay of the movie scene that was shot there.
The app is currently a work in progress prototype. But if and when it does see the light of day, I am sure it will make a great gizmo for all the movie buffs out there.
Budweiser Ice Cold Index
Irish people have always been fascinated by the weather but their interest is set to reach new heights this summer with the launch of the Budweiser Ice Cold Index.
The Budweiser Ice Cold Index App is set to show you the local weather, then spit out redemption codes for free or discounted beer at nearby participating pubs. The higher the temperature, the less you'll pay for your pint. 
This app literally moves people into the selling space, provides refreshment, and so it should gain some loyalty points with the customers as well. Too bad it's only in Ireland!
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