The Generous Store
Generosity is one of the basic elements in human happiness. However, research shows that just 1 in 10 people experience generosity from others. So to help change that trend, Danish chocolate maker Anthon Berg opened "The Generous Store".
For one day only the pop-up store became the world's first chocolate shop where people couldn't pay with cash or card! Instead the store provided iPads where people could login to Facebook and post their promise of a generous deed to a friend or loved one...
Now thats what I call an innovative way of spreading positive brand messaging through people's Facebook network. 
Exclusive Preview of iPad 3
Simon Pierro in his latest performance reviews the yet to be released iPad 3 in a magical way...
For more digital magic visit SunMatrixTV. 
Slide to Unlock
AlmapBBDO Brazil has developed a very unique and innovative iAd for the new Brazilian Audi magazine app. The ad seen in the video below appeared in various publications on the iPad and used a nice play on Apple's "Slide to Unlock" feature to engage the users.
Users who saw the ad instantly recognized the swipe gesture used to unlock Apple devices. So after racing their finger around the track, they were rewarded with a free download of the first Audi Magazine copy from the app store.
Before I could publish this post I came across another "Slide to Unlock" iAd! It seems this iOS feature is becoming a popular creative feature for iAds. In the below example, Amnesty International has created an iAd in Sweden's largest newspaper, DN, where readers were presented with an image of a prison cell and prisoner inside. "Slide to Unlock" was used to open the prison cell and reveal a strong call to action to join Amnesty International as an activist.
iPad Horror
Simon Pierro is a new generation performance artist who is renowned for his contemporary way of showing his skills in TV and multimedia projects. In his latest video he has created a special Halloween edition of his unique iPad magic, blending his special brand of tricks with carefully constructed digital wizardry...
Augmented Reality – Hyperlinking the real world
Is the end near for the QR code? It has been put to good use in countless innovative projects, but recently I am starting to see a drift towards technology that can produce similar results without the codes.
French company Capturio, lets users turn their t-shirts into a business card! Now Blippar in UK is creating augmented reality effects from printed images without any activation from a QR code. All the users needs to do is:
- download a custom app...in this case its from Blippar
- scan a Blippar enabled printed image (identifiable by a small Blippar logo) with their iPhone, iPad or Android device
- and begin interaction with the augmented reality 3D overlay seen on the screen...
In India I have seen Telibrahma using the same technology to increase the experiential engagements of brands via traditional mediums i.e. newspapers, posters etc.
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