Fitness First

In the continuing series of innovative bus shelters...here is another one...this time from Rotterdam...
Alfa Romeo helps people sell their cars
As part of a sales promotion campaign during the Brussels car fair, Alfa Romeo converted 50 bus shelters around belgium into free classified ad hoardings.
After all, since a new Alfa Romeo was now so cheap, you'll want to be getting rid of your current wheels pretty quick. People started putting up their own classified ads almost immediately and the poster sites were completely full within days.

Steaming bus shelter
We have seen some innovative bus shelters from Cadbury and Coca Cola in the last couple of months...now we have McDonalds joining in with their cup of coffee...
Coca Cola Velcro Posters
Here is another cool innovation at the bus shelters...Coca Cola has come up with a new Grip Bottle which has a better grip for holding. To let people know they printed posters with Velcro on them and placed them in bus shelters in Paris to make people interact with the grip.

The campaign was a big success as people were literally hooked on to the campaign and there was a 3.8% brand volume growth in France compared to 2007.
The campaign was created by an ad agency called Marcel in Paris, France.
Egg-splatting bus shelter
Only available from New Year's Day to Easter Day, the Cadbury Creme Egg is one of the best selling confections in the U.S., Canada, and the United Kingdom.
In a bid to boost Creme Egg sales in the lead-up to Easter, Cadbury's has come up with some really unique bus shelter in UK.

Waiting for a bus is boring. Now though, you can fill this time by playing Cadbury's first ever-interactive outdoor game called Splat the Egg.
Is this the future of advertising – every lamp post and bus shelter calling out to be stroked, touched or hit?
For those who wont have the chance to experience the real thing...you can have a go at the online version...













