Today India is abuzz with the new talking Volkswagen press ad. In just a few hours the ad has become one of the most talked about topics of the day on Facebook and Twitter in India.
If you have bought today's Times of India, then for sure you would have seen this clutter breaking "talking" press ad which has a built in sensor, acting as a switch for the audio...so when you open the newspaper the audio starts and when you fold the newspaper the audio shuts off.
Twitter is available via SMS in the US, Canada, UK and New Zealand. With a recent tie-up with Airtel, it has now ventured into India. This 'exclusive' tie-up will last only four weeks, after which some of the other service providers in India will also start offering the service.
So Airtel to fully exploit its exclusivity period has come up with a series of great ads which are trying to ensure that consumers largely associate Twitter with the Airtel brand.
Sky Diver
Hitch Hiker
Guitar
The deal with Airtel will enable Twitter to send below-140-characters "tweets" at the rates of regular SMS messages and receive them for free.