One out of eleven deaths caused by car accidents has to do with drinking and driving. So St John Ambulance in Hamburg along with ad agency Serviceplan developed the "Radio Geister" project which aimed to raise awareness about the dangers of drinking and driving among young drivers.
Radio spots were created and presented from the perspective of fatal drunk driving accident victims. Small radio stations in the shape of wooden death crosses were placed around Hamburg, at the sites where car accidents caused by alcohol had happened. These mini radio stations were able to interrupt the signal of radio stations popular with the drivers...
'Your Music School' is a school for vocal education in Hamburg. To generate more applicants for the school's vocal coaching courses ad agency Red Rabbit Hamburg developed a website that could be navigated by using one's own voice. The eight menu items on the navigation were arranged on a scale. By singing the appropriate notes one could directly hit the desired menu item.
As a result, the website increased applications to the vocal coaching courses by almost 30%.
We have seen a string of guerilla recruitment campaigns from various ad agencies this year. In this latest example Jung Von Matt/Alster from Germany has created a new way to attract talent.
We all know creative people love to win awards. A lot of awards! After which they just lie in their offices. So Jung Von Matt/Alster has introduced a tool to store them in a nicer way...in ones pocket with their new Award Shelf iPhone app.
After installing the Award Shelf app creatives can organize their awards on a virtual shelf with the appropriate description, share them via email or Facebook and even create a PDF with which they can apply directly for a job at Jung von Matt!
Want to create your own pocket award shelf? Get it from www.theawardshelf.com