Radio Ghosts
One out of eleven deaths caused by car accidents has to do with drinking and driving. So St John Ambulance in Hamburg along with ad agency Serviceplan developed the "Radio Geister" project which aimed to raise awareness about the dangers of drinking and driving among young drivers.
Radio spots were created and presented from the perspective of fatal drunk driving accident victims. Small radio stations in the shape of wooden death crosses were placed around Hamburg, at the sites where car accidents caused by alcohol had happened. These mini radio stations were able to interrupt the signal of radio stations popular with the drivers...
The Vocal Coaching Website
'Your Music School' is a school for vocal education in Hamburg. To generate more applicants for the school's vocal coaching courses ad agency Red Rabbit Hamburg developed a website that could be navigated by using one's own voice. The eight menu items on the navigation were arranged on a scale. By singing the appropriate notes one could directly hit the desired menu item. 
As a result, the website increased applications to the vocal coaching courses by almost 30%.
The Howling Football
The European Football Championship is going to kick off in a few months, and brands are already getting ready with their advertising pitch. However the brands are not the only ones who want to grab people's attention.
In Ukraine there a lot of street dogs and cats that are being killed to make the country cleaner and ready to welcome thousands of football tourists. So pan-European animal charity ETN has conceived an incredibly smart and attention grabbing ambient campaign in Hamburg to get people involved in its animal protection program…
The Award Shelf
We have seen a string of guerilla recruitment campaigns from various ad agencies this year. In this latest example Jung Von Matt/Alster from Germany has created a new way to attract talent.
We all know creative people love to win awards. A lot of awards! After which they just lie in their offices. So Jung Von Matt/Alster has introduced a tool to store them in a nicer way...in ones pocket with their new Award Shelf iPhone app.
After installing the Award Shelf app creatives can organize their awards on a virtual shelf with the appropriate description, share them via email or Facebook and even create a PDF with which they can apply directly for a job at Jung von Matt!
Want to create your own pocket award shelf? Get it from www.theawardshelf.com
Vodafone Pixel Hunt
To promote the new Vodafone LG Optimus Windows 7 phone with 5 Megapixel camera, German ad agency Jung von Matt/Alster launched a website where the users had to search for the winning pixels in a picture of 5 millions pixels. There were one hundred winning pixels and each one of the winning pixels contained a brand new LG Optimus Windows 7 phone with 5 Megapixel camera.
In under a month, the entire 5 Million Pixels were clicked out by over 300,000 visitors (pixel by pixel). Thereby making this a great example of how a simple engagement campaign can generate the best results.
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