The Brightest Online Ad
Publicis Germany to promote Lupine's bike lighting system created a unique promotion with BIKE Online Magazine.
Subscribers of BIKE could only read their magazine if they turned on the Lupine Bike Lamp. This tweak to the magazine gave 100% attention to Lupine. Readers who shared the idea in their social networks automatically distributed a link to a sneak preview of the magazine where the Lupine Lamp illuminated only a small part of the magazine. To read the whole magazine users were asked to order a trial subscription.
Frozen Cinema
Fiftyfifty is a gallery based in Düsseldorf, Germany, that is actively trying to help out those less fortunate and homeless.
To simulate what it would be like to live on the streets, they got cinemas in Germany to turn the airconditioning to 8°C / 46°F. Then they showed videos of homeless people on the street commenting on the cold cinema experience. It turned out that for them 8°C / 46°F was cozy.
This reality check for the people pushed them to scan the QR codes on the blankets and donate some money to keep the homeless people warm.
Nivea Deo Stress Test
To promote the new Nivea Deo Stress Protect, a daring prank was organised by Nivea in a German airport. Pictures of random passengers were taken and inserted into magazine covers, TV news etc while being portrayed as dangerous and wanted by the police.
What would you do if you found yourself in this same situation? Have a heart attack? Here is how the unsuspecting passengers reacted...
The power of a coin
For over 50 years Misereor has been committed to fighting poverty in Africa, Asia and Latin America. To get more donations, they installed a billboard at Hamburg Airport that had a donation box built into it. When people put in 2 Euros as donation, the billboard brought to life how the donated coin would help Misereor in their various aid projects.
To start up a dialogue with the people online, the billboard took a photo of the donor and posted it to the campaigns Facebook app. The QR Code on the billboard also enabled donors to share information about the promotion on their own Facebook page.
LEGO Builders of Sound Installation
The 3D premiere of Star Wars Episode 1 in early 2012 was a cinematographic milestone for the Star Wars saga. To celebrate the milestone, LEGO along with ad agency Serviceplan Munich created a unique 3D LEGO sound installation that actually played the Star Wars main theme song.
The installation comprised of a huge barrel organ on which four Star Wars worlds i.e. Hoth, Tatooine, Endor and the Death Star were built onto it with over 20,000 individual LEGO pieces. When the organ turned, the pieces touched mechanical sensors that in turn struck keys of a built-in keyboard.
You can also play the organ yourself, and hear the original sounds directly via the web at http://legomen.de/entertainment/builders_of_sound.html
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