The Sound of Amnesty
This year charity and human rights organization Amnesty International France has turned its signatures petition drive at www.marathondessignatures.com into a musical 'hymn to freedom' with Paris based agency La Chose.
The campaign was like any other petition drive, but with a slight difference. Every digital signature received released the next note of an exclusively written song called the Sound Of Amnesty. To push the boundaries, they even got music recognition service Shazam to promote their petition in their smartphone app.
When the Shazam app did not recognize a song, the usual error message along with a special message "Valentina Rosendo Cantu could not make herself heard either. Assaulted by soldiers, she asked for justice but the authorities refused to investigate" was displayed. As a result 150,000 signatures were collected, a 500% increase from the previous year! The song was also made into a CD and sent to Amnesty's targeted authorities.
Augmented Reality – Hyperlinking the real world
Is the end near for the QR code? It has been put to good use in countless innovative projects, but recently I am starting to see a drift towards technology that can produce similar results without the codes.
French company Capturio, lets users turn their t-shirts into a business card! Now Blippar in UK is creating augmented reality effects from printed images without any activation from a QR code. All the users needs to do is:
- download a custom app...in this case its from Blippar
- scan a Blippar enabled printed image (identifiable by a small Blippar logo) with their iPhone, iPad or Android device
- and begin interaction with the augmented reality 3D overlay seen on the screen...
In India I have seen Telibrahma using the same technology to increase the experiential engagements of brands via traditional mediums i.e. newspapers, posters etc.
Volkswagen virtual Golf Cabriolet app
The Golf Cabriolet is back after 9 years of absence, since production was stopped in 2002. Volkswagen together with Paris based agency 'Agency.V.' have come up with the worlds first augmented reality car showroom app for the iPad2, iPhone and Android.
The app lets you explore the vehicle and play with it's features like opening the soft-top roof, rotating the car, checking the vehicle's details, changing the body colour or the style of the rims. You can even take a picture of yourself with the virtual car and share each step of this experience through your social networks.
iPhone and iPad 2 users can download the app from the French iTunes Store. Android users can do the same at the Android market.
HTML 5 YouTube Banner
At the recent DoubleClick HTML 5 Banner Challenge, Biborg Interactive & Alpha Layer from France came up with an innovative HTML 5 banner demo that invited users to fly over France by hot air balloon, discovering famous places, such as the Effel Tower, Notre Dame de la Garde in Marseille or Le Château de Versailles from the sky.
The rich media banner utilised a number of HTML 5 features, like the W3C Geolocation standard, WebGL, Audio and Video tags, along with some great Google Maps integration, to help bring the idea to life.
Unleash Your Fingers
For the launch of the Galaxy SII in France, Samsung brought JayFunk, the internet Finger Tutting phenomenon, from Los Angeles to Paris to deliver an incredible and surprising choreography.
Google Maps Racing Advergame
Mini France has managed to successfully offer a virtual Mini experience with the help of a Social / Google Maps mash-up advergame called "Mini Maps".
With DDB Paris and Unit9 they created a Facebook app that lets you customize a virtual Mini and then challenge Facebook friends to time trials around the world through Google Maps. In the challenge you are racing your friends over satellite images of your favorite locations around the world!
Renault Espace
The Renault Espace is a large MPV from French car-maker Renault. With their new iPad app they have given users an onboard view of the Espace like never before.
The application is a 360 degree interactive video, where all the user needs to do is tilt their iPad and explore all the angles as if they were right there.
The Escape Service
DDB Paris has created a new service for the french railway booking site - Voyages-sncf.com. "The Escape Service" lets people escape to any destination they want by the simply pushing a magical red button.
Together with french collective Pleix, they designed three celebrations that emerged out of a 3x3 meter black box that unfolded like a huge jack in the box.
AIDES – A Life
AIDES is the first association in the fight against AIDS in France and Europe. For more than 25 years AIDES has been fighting the social injustice exposed by the AIDS epidemic: fighting discrimination, pleading for a society that is fairer, more tolerant and more open to patients.
AIDES also constantly acts in the field of prevention as seen in the below ad created by TBWA Paris.
Flashback Book Facebook App
Bouygues Télécom asked ad agency DDB Paris to come up with an idea to launch their facebook platform. They wanted DDB to create something that would go beyond using just profile pictures in a funny way, or pranking friends with small jokes.
So DDB decided to look at the way we use facebook and found that even though we use the social networking site everyday, we forget our favorite moments we share online. So they created an app that could change that, and keep facebook, in a book.
Facebook ads engaged people to participate in the creation of their books and receive a printed copy of their statuses and photos. One could also chose up to 10 friends to add into your book, as well as the desired timeframe, whether it be ones birthday, wedding, or from the very beginning of your profile.
After only two days they received 15000 fans and the limited edition of 1000 books were gone in only an hour.
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