Republica Popular do Corinthians
Corinthians, a Brazilian football club, celebrated its 100th anniversary in 2010. Nike decided to give the club's more than 30 million fans a gift that would measure up: a new country called "Republica Popular do Corinthians". In number of inhabitants this new country was bigger then 150 other countries in the world.
To guarantee the recognition of Republica Popular do Corinthians as a country, ad agency Nazca Saatchi & Saatchi from Sao Paulo developed everything a nation has i.e. a coat of arms, documents, legislation, a flag, currency, heroes and an embassy. Even a president was appointed. The campaign generated free media coverage worth $7,800,000!
Refresh your world
A Pepsi Ad featuring Akon's "Oh Africa" and football stars like Henry, Messi, Drogba, Arshavin, Lampard and Kaka...
What do you do when Valentines’s day falls on match day?
This year 14th February, Valentine's Day, fell on a Sunday. For men everywhere this presented a dilemma - love or football. Atletico Madrid vs Barcelona, Manchester City vs Liverpool, Napoli vs Inter or romance with a loved one?
Puma recognized this dilemma as 'They want to be in your arms. You want to be in the stands', and so with agency Droga5 created the Puma HardChorus.
A crowd of football supporting men, assembled in a pub to sing Savage Garden's Truly Madly Deeply, which then football fans could send to their loved ones while enjoying the game. An Italian version was also created where a similar group sang Umberto Tozzi's 1977 hit Ti Amo.
Puma HardChorus English version:
Puma HardChorus Italian version:
The great christmas gift wrapping swindle
A really innovative way of getting the target audience into the stadium by ad agency Lowe in Sydney, Australia...
Nike Trackball
When Nike launched the CTR360 football boot in Singapore, they wanted something that could deliver the revolutionary features that make this product the ultimate in ball control.
So an interactive in-store experience was created where ball control and product knowledge of the Nike CTR360 was both seamless and seductive.
Live pay-to-view internet…
England's clash with Ukraine was watched by half a million internet users!! This was a pioneering broadcast and a great success. The clash has become one of the most successful live pay-to-view internet events known…
Also just last month we heard that Internet Advertising had become bigger than TV Advertising in the UK...This was an inevitable trend, but this switch is a milestone for online advertising!
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