I bet you can QUIT
Shocking anti-smoking campaigns don't really work. So the American Cancer Society with their agency Ogilvy New York have taken the social media approach to drive home the message.
The campaign targets the friends of the smokers instead of the smokers themselves to quit smoking...
What is Google+ and do I need it?
Google+ is currently a high trending topic on the internet. It's the same at Epipheo Studios in Cincinnati, USA. They have put together this neat little video on Google+ that also shows how deep rooted Google will be in our lives over the next years.
So get ready to be Googled up. 
User Generated Orange Juice
Prigat, a leading company in the Israeli fruit juice market, has come up with one of the most innovative Facebook campaigns you are ever likely to see.
A unique Facebook application was developed by Publicis E-dologic, who gave it the fitting name of "User Generated Orange Juice (UGOJ)". The application enabled internet users to squeeze real fresh orange juice simply by smiling at a webcam. It used face recognition technology that digitally activated a real giant juicer whenever a user smiled. The juicer could be viewed live 24/7, allowing users to actually see the outcome of their smiles.
The Facebook page got 30,000 new likes, over 20,000 photos were uploaded and a whopping 40,000 fresh oranges were squeezed!
Diesel’s Real Life “Likes”
People love to share moments of their lives, what they do, what they think and, of course, what they like. Because of this, the "Like Button" is clicked 3 billion times a day.
So agency Fullsix Madrid decided to give people the chance to like their favorite Diesel outfits in the real world. All customers had to do was go to a Diesel Store, fall in love with a Denim and as they would do on Facebook, "Like" the product by scanning a QR code which would post on their Facebook wall. Easy!
At the moment this is being tried out in Diesel stores in Madrid, Spain. If successful it may well be rolled out across Europe.
3D Video Mapping Interactivity Test
NuFormer after executing 3D video mapping projections onto objects and buildings worldwide, have now used interactivity in their latest addition to this technology.
During the interactive projection test the spectators became the controller and interacted realtime with the building by using gesture based tracking (Kinect). People could influence the content by using an iPad, iPhone or web based application made available for both mobile phone and computer use. For this test Facebook interactivity was used but any type of social media can also be incorporated into the projection.
This is an exciting development for projection mapping and we should be seeing this featured in some great campaigns to come.
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