Air China “Facebook Check Ins”
Air China flies not only to China but also throughout Asia. The challenge was how could Air China then raise the Swedish consumers awareness about this fact? In response their ad agency Rodolfo created a Facebook check-ins campaign.
A select number of popular Asian restaurants in Sweden were transformed into ambassadors for Air China. At the restaurants, guests were encouraged to check-in with Air China on Facebook. The check-ins were then aggregated on the Air China Facebook page and a complete leader board of the highest number of check-ins and the most popular restaurants were displayed. Each week the users with the highest number of check-ins were awarded two complimentary tickets to Asia. 
The Silent Song Contest
People are known to let loose and sing like crazy in their cars. So for the launch of the new Renault Clio, Belgian ad agency, Boondoggle turned this curious human behavior into a Facebook game.
A series of online videos were posted on Facebook that had various Clio drivers singing...the only catch being the sound had been removed. To participate, players had to lip read and guess the correct song as quickly as possible. The player with the most correct guesses at the end of the promotion won the Clio!
I bet you can QUIT
Shocking anti-smoking campaigns don't really work. So the American Cancer Society with their agency Ogilvy New York have taken the social media approach to drive home the message.
The campaign targets the friends of the smokers instead of the smokers themselves to quit smoking...
What is Google+ and do I need it?
Google+ is currently a high trending topic on the internet. It's the same at Epipheo Studios in Cincinnati, USA. They have put together this neat little video on Google+ that also shows how deep rooted Google will be in our lives over the next years.
So get ready to be Googled up. 
User Generated Orange Juice
Prigat, a leading company in the Israeli fruit juice market, has come up with one of the most innovative Facebook campaigns you are ever likely to see.
A unique Facebook application was developed by Publicis E-dologic, who gave it the fitting name of "User Generated Orange Juice (UGOJ)". The application enabled internet users to squeeze real fresh orange juice simply by smiling at a webcam. It used face recognition technology that digitally activated a real giant juicer whenever a user smiled. The juicer could be viewed live 24/7, allowing users to actually see the outcome of their smiles.
The Facebook page got 30,000 new likes, over 20,000 photos were uploaded and a whopping 40,000 fresh oranges were squeezed!
Diesel’s Real Life “Likes”
People love to share moments of their lives, what they do, what they think and, of course, what they like. Because of this, the "Like Button" is clicked 3 billion times a day.
So agency Fullsix Madrid decided to give people the chance to like their favorite Diesel outfits in the real world. All customers had to do was go to a Diesel Store, fall in love with a Denim and as they would do on Facebook, "Like" the product by scanning a QR code which would post on their Facebook wall. Easy!
At the moment this is being tried out in Diesel stores in Madrid, Spain. If successful it may well be rolled out across Europe.
3D Video Mapping Interactivity Test
NuFormer after executing 3D video mapping projections onto objects and buildings worldwide, have now used interactivity in their latest addition to this technology.
During the interactive projection test the spectators became the controller and interacted realtime with the building by using gesture based tracking (Kinect). People could influence the content by using an iPad, iPhone or web based application made available for both mobile phone and computer use. For this test Facebook interactivity was used but any type of social media can also be incorporated into the projection.
This is an exciting development for projection mapping and we should be seeing this featured in some great campaigns to come.
Multiple Girlfriends App
Ogilvy Tunisia has created an Axe Facebook app that uses the relationship status update feature to allow people to be in a "relationship" with 100’s of girls at once. When people click on the relationship update link, they are taken to the Axe Facebook app page that allows people to also install the custom relationship app.
Vodafone Pixel Hunt
To promote the new Vodafone LG Optimus Windows 7 phone with 5 Megapixel camera, German ad agency Jung von Matt/Alster launched a website where the users had to search for the winning pixels in a picture of 5 millions pixels. There were one hundred winning pixels and each one of the winning pixels contained a brand new LG Optimus Windows 7 phone with 5 Megapixel camera.
In under a month, the entire 5 Million Pixels were clicked out by over 300,000 visitors (pixel by pixel). Thereby making this a great example of how a simple engagement campaign can generate the best results.
Renault Facebook “Likes” in real life
For the Amsterdam Motorshow, Renault introduced the possibility of "liking" real objects (offline) and immediately sharing them online via the Facebook wall. They created this innovative and real-time social sharing experience with the help of a RFID Facebook card.
Specially made Facebook pillars were placed in front of the Renault cars. All the visitors had to do was hold their pass in front of these pillars and an automatic connection would be made to their Facebook profile, with the car being "shared" on their wall. This way their offline car experience was instantly shared with their online friends.
Renault has used the RFID technology well, but last year Coca Cola has used the same in a more engaging manner at their Coca Cola Village event in Israel.
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