The man who gave everything away
Homecenter is a large retail chain in Latin America that deals in goods related to home improvement and construction.
To create buzz for the opening of their new store (in March), Young & Rubicam Colombia got Juan Miguel Cure to give away everything from his house...
The Silent Song Contest
People are known to let loose and sing like crazy in their cars. So for the launch of the new Renault Clio, Belgian ad agency, Boondoggle turned this curious human behavior into a Facebook game.
A series of online videos were posted on Facebook that had various Clio drivers singing...the only catch being the sound had been removed. To participate, players had to lip read and guess the correct song as quickly as possible. The player with the most correct guesses at the end of the promotion won the Clio!
I bet you can QUIT
Shocking anti-smoking campaigns don't really work. So the American Cancer Society with their agency Ogilvy New York have taken the social media approach to drive home the message.
The campaign targets the friends of the smokers instead of the smokers themselves to quit smoking...
Ariel Fashion Shoot
Procter & Gamble Nordics in collaboration with Saatchi & Saatchi Stockholm, B-Reel and Atomgruppen have created an interactive campaign centered on a specially built glass installation in Stockholm Central Station, Sweden.
For one week, passers-by at Stockholm Central Station could watch designer clothes hung on a washing line being soiled by ketchup, drinking chocolate and lingonberry jam via fans on the Ariel Sweden Facebook page (or Denmark, Norway, Finland equivalents).
In order to win the designer clothes, the Ariel fans had to use a Facebook controlled industrial robot cannon to soil them. The stained clothes would then be sent in the post after being washed on-site with regular Ariel Actilift.
Scrabble Search
Scrabble is the most popular word game and the Internet is the place where millions of words are found. Ogilvy Mexico used these facts to create a Scrabble Search app which used Google Search as an innovative Scrabble word counter…
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