Holographic Poster
Age Comunicações from Brazil created a holographic poster of a parathlet and then put a ballot box in front of it. When someone stood exactly in front of the ballot box to make a donation the athlete would turn into a champion: a laurel wreath on his head and an Olympic medal on his chest would appear.
The line in the poster says "Our athletes' performance depends on your donation. Help them."
Barnardo’s “Turn Around Interactive Poster”
BBH London has created this interactive donation poster for Barnardo’s.
One small coin, can make a big difference
Translation: Thank you. One small coin, can make a big difference.
Here's another innovative bus stand...this time it's from the Salvation Army in Norway. People walking by this bus stand can put money directly into the coin hole above the homeless man.
The bus stand side was made with two layers of glass to accommodate the coins being put in. The shape created by the coins symbolized how the money would be spent…roof over the heads...and a bed to sleep in.
Interactive projection with SMS integration
Agency Sarkissian Mason have created an interactive projection to get attention for the homeless people in New York. The passerby's could interact with the projection by sending an SMS, that would lead the homeless man to enter the house. After that, a call to action appeared, inviting people to send another SMS to make a donation.
Drew vs Drew
Actor Drew Carey says he'll donate $1 million towards cancer research for the Twitter address @drew from blogger Drew Olanoff if he gets the same amount of followers @DrewFromTV by midnight on December 31.
Of course, if he doesn't reach a million followers, the donation will be prorated: If there are 500,000 followers when the clock strikes midnight, then $500,000 will be given to LiveStrong.
"There are obviously going to be skeptics, but Drew Carey is new to Twitter. Celebrities can get followers; Ashton Kutcher has 3 million," Olanoff told CNN. "What he's saying is, 'Follow me; you're worth a dollar, and it's going to LiveStrong.' "
Update: 16 Oct 2009
Drew Olanoff has built a website, located at milliondollardrew.com, to promote the campaign. Visually, it’s somewhat similar to the old Million Dollar Homepage, only instead of tiny pixelated images, it consists of Twitter images.
Follow Ramble
Categories
- Ads (83)
- Believe it or not (23)
- Business cards (4)
- Cartoons (7)
- Concepts (11)
- Direct Marketing (15)
- E-Greetings (2)
- Emerging Technology (76)
- Emerging Trends (99)
- Film & Animation (11)
- Flash Mob (1)
- Funny Videos (16)
- Games (2)
- Instore (3)
- Live Communication (143)
- Marketing Strategies (227)
- Music Videos (3)
- Packaging (3)
- Phones (53)
- Power of Online (140)
- Shopper Marketing (10)
- Social Media (105)
- Social Service (20)
- Tablet Computers (5)
- Technology News (3)
- Test Drive (3)
- Utilities (4)