Interactive “Pick N’ Play” Billboard
DDB Stockholm has created another interactive outdoor campaign for McDonald's Sweden called Pick N' Play. This time they bring Pong-like fun into their latest interactive outdoor effort.
Passersby's are invited to use their mobile phones as controllers to a fun and interactive challenge where they can play for their favorite McDonald's treat. If they last for more than 30 seconds, they score a coupon earning them free fast food at a nearby McDonald's.
Last year they had challenged pedestrians to take pictures of McDonald's food to get it for free.
The Escape Service
DDB Paris has created a new service for the french railway booking site - Voyages-sncf.com. "The Escape Service" lets people escape to any destination they want by the simply pushing a magical red button.
Together with french collective Pleix, they designed three celebrations that emerged out of a 3x3 meter black box that unfolded like a huge jack in the box.
Short shorts at Superette
With both men and women now wearing their shorts at breathtaking heights, fashion chain Superette was presented with a unique opportunity to draw attention to their sale on short shorts. DDB Auckland created ads that were placed on the virgin thighs exposed in this latest trend, by putting indented plates across the inner city and fashion district bus stops, mall seats and park benches, so that when people sat down the message was imprinted on their thighs.
This meant that as well as having branded seats, a veritable army of free media was created for Superette, with thousands of imprints being created and lasting up to an hour. Plus, by the nature of where the ads were placed, only the hippest young cats were seen advocating the brand.
Flashback Book Facebook App
Bouygues Télécom asked ad agency DDB Paris to come up with an idea to launch their facebook platform. They wanted DDB to create something that would go beyond using just profile pictures in a funny way, or pranking friends with small jokes.
So DDB decided to look at the way we use facebook and found that even though we use the social networking site everyday, we forget our favorite moments we share online. So they created an app that could change that, and keep facebook, in a book.
Facebook ads engaged people to participate in the creation of their books and receive a printed copy of their statuses and photos. One could also chose up to 10 friends to add into your book, as well as the desired timeframe, whether it be ones birthday, wedding, or from the very beginning of your profile.
After only two days they received 15000 fans and the limited edition of 1000 books were gone in only an hour.
Everyone saves for something
McDonald's with ad agency DDB Budapest have launched an interesting new campaign to promote 2 cheeseburgers for only 1 Euro. An offer so low that it gives their target audience a chance to save for things they want.
The challenge was to stand out from the usual low price campaign. So they used the iconic wrapping paper to wrap a lot of cool stuff. They partnered with all kinds of shops around the city and turned them into unusual touch points.
Lavonline “Tomato Splat”
In Italy, there is a very low penetration and awareness of online laundries. So Lavonline gave DDB Milan the task to create awareness and engage the target by stressing the two main benefits of their essential service i.e. speed and simplicity.
DDB Milan then went on to identify a niche target among young managers and professionals. These busy individuals worked long hours and had difficulty finding an open shop when they left their offices. So they mailed 1,000 targeted DMs to the time strapped target and strove to relieve their everyday pressures by making the package both fun and engaging. If the target enjoyed it…as they were encouraged to splat a tomato...then they would not only try Lavonline's service but also tell their friends about it.
Within 4 weeks 32% of the targeted recipients registered on www.lavonline.it, and 8% tried their service. The overall site traffic also increased by 15%.
McDonald’s “Playland”
In order to awaken the inner child in McDonald's adult consumers...McDonald's and DDB Sydney built an adult sized Playland in the middle of Sydney...
Since the time of the launch in March, more than 300 people have taken advantage of this playground on a daily basis and engaged with McDonald's in a way they hadn't for years!
Go vote, or you let others decide for you!
An integrated experienced based campaign was created by DDB Budapest on behalf of the Hungarian Democracy to support the 2010 Hungarian elections.
McDonald’s digital billboard game
DDB Stockholm created this clever and simple interactive billboard game for McDonald's. Menu items bounced and flew through the screen. If you're quick enough to capture one in a cell-phone pic, it was yours for free at the nearest McDonald's. 
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