Boil an egg with your iPhone
This egg timer iPhone app was created by Crispin Porter + Bogusky Europe for Swedish sandwich spread Kalles Kaviar.
The idea behind the app is to assist users in boiling the perfect egg. It even puts together a playlist, that when finished, means your egg is ready.
It's clearly a hit with caviar/egg lovers as the app has already had more than 50,000 downloads and is the third most downloaded in the free app section in the Swedish iTunes AppStore.
The “Whopper Lust” Challenge
Stare at a picture of a Whopper long enough and you'll win one. That's the premise of the new interactive TV campaign created by CP+B for Burger King. This seemingly endless interactive TV ad, actually was an entire dedicated TV channel on Direct TV channel 111. And for one week they gave away an unlimited number of Whoppers!
To win, one had to tune in and activate the Whopper Lust challenge…a 5 minute countdown would then start and you would have to watch a perfectly flamed grilled burger spin for 5 minutes. After which you would get a free burger, watch it for another 10 minutes and you would get two, 20 minutes and you get four…it was endless! 
The catch however was, that during these minutes the TV would every now and then prompt you to hit various buttons on your remote. Miss one, and the clock would re-start, and you would loose that burger. Complete the challenge and you could claim the free burger right there on the TV. Simple, but powerfully engaging!
Since the launch of the challenge, Burger King has already given away over 50,000 burgers. At this rate, by the end of one week, over 800,000 minutes or 13,500 hours of pure Whopper TV would have been watched!
SAS “Up for Grabs”
To promote a million seat fare sale, Scandinavian Airlines via Crispin Porter Boglusky Stockholm ran a competition on Facebook where SAS fans could grab a free trip. All the fans had to do was make their profile pic into a custom made Up For Grabs image and simply post a matching image where they grab the trip on the SAS Facebook wall.
The campaign was against the Facebook promotional terms & conditions, so eventually it was shut down. But not before a winner was chosen!
TwelpForce by Best Buy
Here is a truly new age way of addressing custom needs of existing and prospective customers in real time by harnessing twitter!
This campaign was produced by Crispin Porter + Bogusky for Best Buy and has won a Gold Clio in the Interactive category.
Domino’s Pizza Holdouts
Domino's terror campaign against consumers who can't stand its pizza continues. Ad agency, Crispin Porter & Bogusky is back with a new facet to the "New Pizza" campaign. The brand sets out to harass three poor unsuspecting souls who have been ratted out as not eating Domino's. 
The premise is that "only a handful" of people haven't tried the new pizza recipe Domino's came out with...
After this Domino's has reported doubling its profits last quarter to $23.6 million.
So do you know a pizza holdout? Find out how to become a Taste Bud Bounty Hunter at www.PizzaHoldouts.com
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