Coca Cola Wallet Of Happiness
As part of an experiment in a very crowded Lima district in Peru...Coca Cola with their agency McCann Erickson deliberately left a wallet containing $100 on the street. With it they tested people's honesty...
Rush Hour Cinema
On an average, commuters in Bogota spend daily 4 hours stuck in traffic. The infernal rush hour traffic jams are the result of unfinished constructions on main avenues, as well as on the rapid transit system—Transmilenio, which has seen work on its expansion come to a halt, due to irregularities in the handling of funds, and corrupt contractors.
So Coca-Cola with ad agency Ogilvy Colombia turned these traffic jams into a drive in cinema! The soda-pop giant launched this ingenious initiative on the eve of their 125th anniversary.
At their headquarters in Atlanta, Coca-Cola is celebrating its 125th anniversary in a very 2011 way...with a 3D projection display on its headquarters building. To make the occasion more social, Coca-Cola will also pick photos from fans on its Facebook Page to be projected into the stream.
Coca Cola Friendship Machine
The game of vending machine one-upsmanship between Coca-Cola and PepsiCo continues with Coke's "Friendship Machine".
To celebrate International Friendship Day last August, Coca-Cola in Argentina planted machines that appear to be about 12 feet tall and require that you ask a buddy for a boost to use it. As a reward the Coke machine dispensed two Cokes instead of one.
The "Friendship Machine" plays off of Coke's "Happiness Machine" viral video, which shows a Coke machine spitting out free soda and pizzas to a group of delighted students. Coke also updated that idea in February with a "Happiness Truck" video that features a Coca-Cola truck giving out Cokes along with surfboards, beach toys and sunglasses.
PepsiCo this week has responded to Coke’s experiments with their very own "Social Vending Machine" that lets you gift free Pepsis to friends and strangers via a text message.
Santa’s Forgotten Letters
The city of Santa Claus is situated in the state of Indiana, USA. The museum in the city brings together different objects related to Santa Claus and for more than 70 years has received letters from people around the world.
Coca Cola with its ad agency Ogilvy Brazil selected 75 forgotten letters and set out on an impossible task to find the writers and give them exactly what they asked for! The result was a touching movie that translates the concept of Coca-Cola to believe, and reinforces the magic of Christmas.
Happiness strikes in Rio de Janeiro
Coca-Cola, whose Happiness Machine video was a runaway hit for the brand last year with 3 million views, is back with a sequel that offers more of an international flavor.
"Happiness Truck" takes place in Rio de Janeiro and is a twist on the original idea, which showed a Coke machine that spit out free Cokes, flowers, balloon animals, pizza and submarine sandwich at a college cafeteria. This time around, a special truck dispenses free Cokes as well as a beach toy, a surfboard, sunglasses, beach chairs, t-shirts and soccer balls.
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