Coca Cola Wallet Of Happiness
As part of an experiment in a very crowded Lima district in Peru...Coca Cola with their agency McCann Erickson deliberately left a wallet containing $100 on the street. With it they tested people's honesty...
Rush Hour Cinema
On an average, commuters in Bogota spend daily 4 hours stuck in traffic. The infernal rush hour traffic jams are the result of unfinished constructions on main avenues, as well as on the rapid transit system—Transmilenio, which has seen work on its expansion come to a halt, due to irregularities in the handling of funds, and corrupt contractors.
So Coca-Cola with ad agency Ogilvy Colombia turned these traffic jams into a drive in cinema! The soda-pop giant launched this ingenious initiative on the eve of their 125th anniversary.
At their headquarters in Atlanta, Coca-Cola is celebrating its 125th anniversary in a very 2011 way...with a 3D projection display on its headquarters building. To make the occasion more social, Coca-Cola will also pick photos from fans on its Facebook Page to be projected into the stream.
Coca Cola Friendship Machine
The game of vending machine one-upsmanship between Coca-Cola and PepsiCo continues with Coke's "Friendship Machine".
To celebrate International Friendship Day last August, Coca-Cola in Argentina planted machines that appear to be about 12 feet tall and require that you ask a buddy for a boost to use it. As a reward the Coke machine dispensed two Cokes instead of one.
The "Friendship Machine" plays off of Coke's "Happiness Machine" viral video, which shows a Coke machine spitting out free soda and pizzas to a group of delighted students. Coke also updated that idea in February with a "Happiness Truck" video that features a Coca-Cola truck giving out Cokes along with surfboards, beach toys and sunglasses.
PepsiCo this week has responded to Coke’s experiments with their very own "Social Vending Machine" that lets you gift free Pepsis to friends and strangers via a text message.
Santa’s Forgotten Letters
The city of Santa Claus is situated in the state of Indiana, USA. The museum in the city brings together different objects related to Santa Claus and for more than 70 years has received letters from people around the world.
Coca Cola with its ad agency Ogilvy Brazil selected 75 forgotten letters and set out on an impossible task to find the writers and give them exactly what they asked for! The result was a touching movie that translates the concept of Coca-Cola to believe, and reinforces the magic of Christmas.
Happiness strikes in Rio de Janeiro
Coca-Cola, whose Happiness Machine video was a runaway hit for the brand last year with 3 million views, is back with a sequel that offers more of an international flavor.
"Happiness Truck" takes place in Rio de Janeiro and is a twist on the original idea, which showed a Coke machine that spit out free Cokes, flowers, balloon animals, pizza and submarine sandwich at a college cafeteria. This time around, a special truck dispenses free Cokes as well as a beach toy, a surfboard, sunglasses, beach chairs, t-shirts and soccer balls.
Facebook integration at the Coca Cola Village
Publicis (E-dologic) and Promarket developed an innovative experiential event for Coca Cola Israel that synced everyone who participated, live with their friends on Facebook!
The Coca Cola Village 2010 event in Israel was run through Facebook, with teenagers needing to collect 10 Coca Cola caps each and eight friends who did the same. After registering online through Facebook they got an exclusive entry.
At the Coca Cola Village, they were asked to setup a special wrist band that would securely hold their Facebook login / password. Every time they swiped, it instantly updated their status with what they were doing at the event, keeping their friends up to date in real time. Plus the wrist band also allowed for automatic tagging of all the photos taken at the Coca Cola Village.
The event held 650 teenagers a day, and with the seamless Facebook integration, they generated 35,000+ posts every day for the three days totaling over 100,000 posts for the event!
TV Spot in a Coca-Cola Label
Coca Cola with the help of Wunderman Buenos Aires turned millions of bottles into a TV set by using augmented reality bottle labels...
Where will happiness strike next?
A Coca-Cola vending machine is transformed into a happiness machine delivering "doses" of happiness...
Coca Cola Velcro Posters
Here is another cool innovation at the bus shelters...Coca Cola has come up with a new Grip Bottle which has a better grip for holding. To let people know they printed posters with Velcro on them and placed them in bus shelters in Paris to make people interact with the grip.
The campaign was a big success as people were literally hooked on to the campaign and there was a 3.8% brand volume growth in France compared to 2007.
The campaign was created by an ad agency called Marcel in Paris, France.
Social Media Happiness
In a first of it's kind undertaking, we are seeing Coca Cola using social media marketing and a travel campaign to tap into regular people to be their “Happiness Ambassadors” and travel the world for the whole of 2010 and document their entire quest via blog posts, tweets, YouTube videos, TwitPics, and other social media mentions.
Currently their is a contest in progress to shortlist the brand ambassadors whose mission will be to find happiness in the 206 different countries that sell Coca-Cola products across the world.
The winning three-person team will begin their journey on January 1, 2010 and attempt to travel more than 150,000 miles in 365 days, visiting each of the 206 countries where Coca-Cola is sold. Their duty will be to engage with local denizens and uncover what makes them happy. After which they are to share their experiences online, and complete tasks in each country as determined by online voters.
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