Mercedes-Benz Tweet Fleet
The 'Active Parking Assist' from Mercedes-Benz recognizes empty parking spaces by simply passing them. That brought ad agency Jung von Matt/Neckar to the idea that if the car knows where the empty parking spaces are, then everybody could also be informed.
So just before Christmas when parking spaces were hard to find, they launched the Mercedes-Benz Tweet Fleet with its Active Parking Assist that tweeted empty parking spaces in downtown Stuttgart.
The MBTweetFleet cars automatically generated the tweets with GPS data via Arduino an onboard electronic and a PHP Relay. People could then follow @MBTweetFleet to find empty parking spaces near them on twitter and be navigated there by the linked Google map.
Here comes the fun
Here is a Christmas video that I helped conceptualize and create for my agency in Germany. The video was hyperlinked to a QR code that appeared on the Christmas Card sent along with the advent wreaths seen above. 
Have a great Christmas and a super New Year! More from Ramble in January 2012!
Hologram Christmas Surprise
On November 18, Deutsche Telekom created a multi-city, multi-media spectacular featuring Maria Carey in hologram form! People in Germany, Croatia, Macedonia, Montenegro and Poland believed they were witnessing Maria Carey live. After 10 minutes the Mariah hologram exploded into the sky and revealed the surprise. Mariah then reformed to lead all five countries in a rendition of the traditional carol "Silent Night", then finishing with the all-time favorite "All I want for Christmas is You".
The concert was attended by more than 12,000 people, and was seen by an additional 27,000 people across the globe via the live internet stream on lifeisforsharing.tv.
During the event, each city was satellite linked to the other, to enable interaction. People at the concert were also given a QR code that took them to a smartphone app of a candle flame.
You are never too old, too old to sit on Santa
Flash Mob specialists ImprovEverywhere have created this video in a New Jersey mall, where they abruptly transformed it into a stage for a short musical about Santa...
Give-A-Toy Store
One of the things that all people do during the holidays, besides real shopping, is window shopping. Storefront window displays therefore have a stronger significance during the holiday season. Keeping that in mind eBay has developed a way to make this experience from a passive experience to an interactive and engaging one.
Give-A-Toy Store is a 3D Christmas window installations that has QR code tagged toys evoking passerby's sensitive and giving side. Scanning the QR codes from inside the eBay app, allows passerby's to instantly donate that toy on the spot, with the window lighting up and rewarding them for the donation.
The window installation is currently available at Toys for Tots in New York (at 35th and Broadway) and San Francisco (at 117 Post St). People who can't get there, can get the experience online.
Additionally customers can also customize their own toys on eBay’s Facebook page. For each toy created, eBay will donate $1 (up to $50,000).
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