Real Fruit Boxes
Brazilian agency Ageisobar was given the challegene to show that Camp Nectar juices were all natural. So they created moulds in the shape of juice packs and hung them on trees at various fruit farms. When the fruits grew and ripened, they took the shape of the brand's packaging!
Valentine’s Flight Seat Challenge
Brazilian airline GOL created this Facebook campaign to grow its online community and raise brand awareness in a highly competitive airline market. Their ad agency AlmapBBDO had the insight that a trip is the most romantic Valentine’s gift to receive.
So during the Valentines weekend they launched a competition in which a series of images containing empty seats were uploaded on the company's Facebook wall, without warning. The first users to see the image and comment the seat numbers won a pair of return tickets to any of GOL's destinations.
In span of three days, the Facebook community grew from 12,000 to over 200,000, thereby becoming number 1 in their category.
Slide to Unlock
AlmapBBDO Brazil has developed a very unique and innovative iAd for the new Brazilian Audi magazine app. The ad seen in the video below appeared in various publications on the iPad and used a nice play on Apple's "Slide to Unlock" feature to engage the users.
Users who saw the ad instantly recognized the swipe gesture used to unlock Apple devices. So after racing their finger around the track, they were rewarded with a free download of the first Audi Magazine copy from the app store.
Before I could publish this post I came across another "Slide to Unlock" iAd! It seems this iOS feature is becoming a popular creative feature for iAds. In the below example, Amnesty International has created an iAd in Sweden's largest newspaper, DN, where readers were presented with an image of a prison cell and prisoner inside. "Slide to Unlock" was used to open the prison cell and reveal a strong call to action to join Amnesty International as an activist.
The World’s Biggest Hug
Conselho Nacional Do Sesi, the national council of social services in Brazil, ran the world's biggest hug campaign in October 2010 using the 'Christ the Redeemer' statue in Rio de Janeiro.
For over two nights the statue's spotlights were turned off, allowing projections and 3D imagery to create the illusion that Christ was closing his arms around the city. The symbolic 3D hug was linked to the Carinho de Verdade (True Affection) campaign site. This event helped raise public awareness on the impact of sexual abuse on children / teenagers, and encouraged the development of healthy relationships of trust.
Visualfarm Brazil created this projection using Coolux Germany's proprietary technology called 'Pandoras Box'. Here is the recorded footage of the actual projection…
Antarctica Breathalyzer
Drinks giant Ambev aimed to reduce high rates of drinking and driving in Brazil. So with agency Almap BBDO, they came up with a unique Antarctica beer 'breathalyzer' campaign. The campaign in a very unique and engaging way showed the young people of Brazil how their judgement skills got affected by alcohol.
Video screens were placed in bars where a normal looking girl invited the customers to take the breath test by breathing into the machine. If they passed, they could go, but if the machine detected alcohol, the girl on the screen would transform into a gyrating, seductive beauty and the machine would spit out a discount voucher for a taxi company. 
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