Mini Photo Box
Mini has just launched an innovative electronic billboard in Berlin's Kurfürstendamm shopping boulevard. The billboard is connected to a Photo Box (a booth) that captures the faces of Mini fans and blasts them onto a massive screen along with each participant's favorite Mini model for a chance to win their preferred car!
Contestants have four colors and four models to choose from, including the Mini Hatch, Convertible, Clubman and Countryman. Fans from around the world can also join the fun through the Mini Facebook app, where you can snap a picture with your webcam wearing a pair of virtual headphones in your favorite Mini color.
The BMW Light Wall Reflection
BMW asked Serviceplan from Munich, Germany to develop an idea for the BMW M3 Coupe as they had a very special billboard at the Hamburg airport - a 50x2m light wall in the middle of the arrivals hall.
For a car that exceeds limits, Serviceplan created a billboard that exceeds limits. They designed a headline out of half letters. To complete them they used the reflection on the shiny floor.
They not only managed to double the media space for free and but also doubled the attention for free!
100,000 live bees plead for help on billboard
Honey-bee populations are mysteriously dwindling worldwide. In England, the Banrock Station winery created the "world's first ad with live bees" to call attention to the problem. They used queen-bee pheromones to attract a giant swarm of bees—as many as 100,000, from a nearby honey farm to spell out an "SOS" message on a billboard.
To add to that Banrock Station winery also donated 5p to the honey-bee cause for every bottle sold.
McDonald’s digital billboard game
DDB Stockholm created this clever and simple interactive billboard game for McDonald's. Menu items bounced and flew through the screen. If you're quick enough to capture one in a cell-phone pic, it was yours for free at the nearest McDonald's. 
Road Safety: Bleeding Billboard
An impressive device was concocted by Colenso BBDO to demonstrate to drivers that vigilance is needed when it rains. The special billboards were installed on the roadsides in Papakura District, New Zealand.
When it began to rain these billboards started bleeding profusely.
A fairly violent but successful approach to drive home the message..."Rain changes everything. Adjust speed to conditions on the road".
The device can be seen more closely in the video here:
Toyota Prius iPhone app
Everyday we are seeing more and more brands using a mix of digital and traditional advertising to create unique marketing strategies.
Today we see Saatchi & Saatchi LA and appssavvy coming up with a unique idea for the Toyota Prius.
Together they have created a free Prius iPhone app that the users can use to draw into the environment of the Prius...and if standing in front of the Reuters digital billboard in Times Square they could even see it getting replicated live on the billboard.
The billboard was available from Oct 26th to Oct 28th
Other than drawing, the consumers can also take a tour of the Prius, interact with a print ad campaign and play a game.
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