Norte Photoblocker
After their successful campaigns for Andes Beer in Argentina, ad agency Del Campo Nazca Saatchi & Saatchi is back with another beer campaign. This time its a TV ad for Norte Beer that highlights another Argentinian beer related invention. 
Carlsberg “Bikers in Cinema”
Carlsberg beer stands for tradition, quality, great taste...and making the right choices. To reinforce this in the minds of the people in Belgium, ad agency Duval Guillaume Modem proposed an experiment.
In Kinepolis a Belgian cinema, some innocent couples were made to sit amongst a theatre full of not so friendly bikers. Their reactions were recorded and made into the below viral video...
Shadow Art
Newcastle Brown Ale's Shadow Art has debuted in San Diego's night life hub, the Gaslamp district, now through the end of September. Using only a single light source and thousands of Newcastle Brown Ale bottle caps, two New York shadow artists have partnered with Newcastle to bring to life a 128 square foot shadow sculpture.
Antarctica Breathalyzer
Drinks giant Ambev aimed to reduce high rates of drinking and driving in Brazil. So with agency Almap BBDO, they came up with a unique Antarctica beer 'breathalyzer' campaign. The campaign in a very unique and engaging way showed the young people of Brazil how their judgement skills got affected by alcohol.
Video screens were placed in bars where a normal looking girl invited the customers to take the breath test by breathing into the machine. If they passed, they could go, but if the machine detected alcohol, the girl on the screen would transform into a gyrating, seductive beauty and the machine would spit out a discount voucher for a taxi company. 
Budweiser Ice Cold Index
Irish people have always been fascinated by the weather but their interest is set to reach new heights this summer with the launch of the Budweiser Ice Cold Index.
The Budweiser Ice Cold Index App is set to show you the local weather, then spit out redemption codes for free or discounted beer at nearby participating pubs. The higher the temperature, the less you'll pay for your pint. 
This app literally moves people into the selling space, provides refreshment, and so it should gain some loyalty points with the customers as well. Too bad it's only in Ireland!
The Best Excuse Ever
Guys everywhere have always faced the same challenge of needing a good excuse for going out drinking with the boys.
Cerveza Norte based out of northern Argentina set out to solve this timeless dilemma. Teaming up with ad agency Del Campo Nazca Saatchi & Saatchi, they developed a campaign that is not only very clever but also socially responsible.
The idea was simple, for every Norte beer consumed at a bar the company would donate 1 minute of time to a worthy cause that included fixing houses, maintaining city parks, repairing schools etc.
The campaign allowed followers to monitor the donated minutes and the progress made by their good deeds on a dedicated website.
Miami Ad School
This year Miami Ad School has produced some great conceptual projects from their current students. Here are a couple that caught my eye...
McDonalds Burger Roulette App
This student concept has been designed for McDonald's and is a Facebook app that offers to help find the perfect burger for your mouth...
UNICEF Donate A Word
This student concept has been designed to create a new way to donate money for child education by utilizing the spelling feature inside Google Chrome to trigger donation prompts...
Heineken Invite
This student concept uses a social media connected bottle opener that invites friends over for a beer. Whoever has the most friends attending, gets a free case of Heineken...
Andes Friend Recovery
Following the huge success of the Andes Teletransporter in 2009, and the Grand Prix win at the 2010 Cannes Advertising Festival, Andes the No. 1 beer from the Andean region of Argentina along with ad agency Del Campo Nazca Saatchi & Saatchi have engineered yet another way for the bros to throw off that female anchor.
Andes Friend Recovery (AFR) is a cutting-edge robot with human features, which was installed in the main bars of Mendoza. The AFR enabled men to be present at the bar with friends without neglecting their duties as boyfriends; because at the same time, they are with their girlfriends somewhere else.
The AFR was installed in the most important bars of the Mendoza, during October and November 2010. During that time, the Andes Friend Recovery website received over 2 million visits, 5000 of which were "recovered" friends.
How does it work?
- Your friends go to a bar and sit at the Andes Friend Recovery table.
- They ask for a password which is sent to you via an SMS, while you fulfil your boyfriend duties.
- Wherever you are you have to log in to the AFR page and use the webcam to map your face.
- Then you appear at the bar, via the Andes Friend Recovery robot.
James Ready Beer Billboard Coupon
James Ready beer and Leo Burnett Toronto are back again with another unique campaign for James Ready Beer.
In order to continue helping people to afford more beer, James Ready invented billboard coupons and a way for people to save money on life necessities like food, dry cleaning and grooming while having more money to buy James Ready Beer.
By partnering with local retailers, they created a program that allowed people to take a picture of their billboard and show the picture to the corresponding retailer to receive the savings on their selected products and services. Saving money meant more beer money!
What happens if you are drinking and driving?
A humorous way to viral Erdinger beer on the internet.
The documentary has been shot in a downtown South American city, where the police always stop cars in order to get some bribe.
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