Mercedes-Benz Interactive Print Ad
The interactive print ad mania continues! After RWB and Axa, we have Mercedes Benz joining in with their ad for the new Mercedes CL63 AMG.
M&M’s Space Heroes
BBDO Denmark has created a really fun bookmarklet script for M&M's. All you need to do is drag the spaceship to you bookmark bar and then go to any website and shot at the content with the M&M's.
Must say, it's a pretty handy stress buster! 
Get your M&M's Space Heroes from www.m-ms.dk/spaceheroes
Hidden Pizza
Yellow Pages has broken away from its traditional testimonial style in its Hidden Pizza Restaurant campaign. The campaign created by Clemenger Proximity Melbourne is part of Yellow Pages annual campaign designed to show potential advertisers how effective advertising in the Yellow Pages is.
The campaign highlights how the company created a hidden pizza restaurant but didnt give customers its contact details. Customers were asked to look for it the way they would any other business. While the restaurant was open, Clemenger Proximity was busy shooting a series of TV ads which would be supported by print, radio and online executions.
More details can be found at: www.hiddenpizza.com.au
AT&T’s Augmented Reality Banner Game
The AT&T banner brings you right into the game, with Zugara’s Augmented Reality motion capture technology called ZugMO. The banner has you heading crosses towards the goal straight from your webcam, with 5 shots to score as many goals as possible. There isn't a lot more to it than that, but I must say its a very cool concept!
Starbucks Pledge
One person can save trees, together we can save forests! For the good of the planet, Starbucks encouraged everyone to switch from paper cups to reusable travel mugs and get free brewed coffee. So on April 15th thousands of New Yorkers made the switch...
Scribe the world of paper
Cru de Ladies and BBDO Mexico created this video in just two weeks to promote the notebook brand Scribe.
Starbucks love project
Starbucks launched a global sing-along campaign to support Red, the charity fund for Aids in South Africa.
The "Global Sing Along" took place simultaneously around the globe on Monday, December 7th and at exactly 8:30 a.m. ET, musicians worldwide joined together in a performance of The Beatles classic "All You Need Is Love." This performance was streamed live online at...
After the live sing along, users were able to upload their own
- version of "All You Need Is Love" videos
- and love drawing sketches
to the web site. For each video and drawing money was donated to the Global Fund.
Starbucks also partnered with Facebook to spread the message to the online social network's hundreds of millions of users. This is the largest global campaign ever for both Facebook and Starbucks!
For the techies who would like to read more about all the technical hurdles and their solutions...please visit the developers blog.
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