The future of Augmented Reality
The Augmented Reality technology has come a long way over the last couple of years. Brands from around the world have been actively using it in their campaigns to engage their target audience. Still we are yet to see it play an everyday role in our life's.
A recent video released by Hidden Creative shows how cellphones or a digital devices can be used to scan ones surrounding and get live information on the spot. The video also demonstrates how augmented reality can overlay objects in a real-life space to help users with renovations by virtually rearranging furniture or configuring the colors virtually...
But before we even get to a future like this, companies like Apple, Google and Microsoft/Nokia, along with their developers, will need to standardize the Augmented Reality experience on their respective platforms. One master app that runs across all the platforms could be the start as right now the app stores are cluttered with a large number of Augmented Reality apps.
Augmented Reality – Hyperlinking the real world
Is the end near for the QR code? It has been put to good use in countless innovative projects, but recently I am starting to see a drift towards technology that can produce similar results without the codes.
French company Capturio, lets users turn their t-shirts into a business card! Now Blippar in UK is creating augmented reality effects from printed images without any activation from a QR code. All the users needs to do is:
- download a custom app...in this case its from Blippar
- scan a Blippar enabled printed image (identifiable by a small Blippar logo) with their iPhone, iPad or Android device
- and begin interaction with the augmented reality 3D overlay seen on the screen...
In India I have seen Telibrahma using the same technology to increase the experiential engagements of brands via traditional mediums i.e. newspapers, posters etc.
The Airwalk Invisible Pop Up Store
GoldRun and Young & Rubicam have created the world's first invisible pop-up store, bringing limited edition Airwalk sneakers directly to the biggest skate & surf spots in the country. Sneakerheads and skaters alike visited the virtual store at Washington Square Park in NYC and Venice Beach in LA.
IAA Walk of Innovations
This Saturday I was at the 64th International Motor Show in Frankfurt. It was truly awe inspiring to see where the automobile industry is headed - almost all electric, fully computerized with interactive dashboards and window displays.
But while I looked at all the cars with amazement, I kept a close look out for innovative implementations of "todays" cutting edge technologies. I was curious to see how cars makers would use Touch Displays, Social Media, QR Codes, Augmented Reality etc to engage visitors at such a humongous event.
My photo report of the above is now available at "revo.BUZZ!"...an innovations and technology blog that I co-author for my current company in Cologne, Germany.
Vodafone Buffer Busters
The Buffer Busters are the new Ghost Busters from Vodafone Germany. The telecom giant has launched an augmented reality mobile application that transforms German cities into a video game arena!
Starting from the brief "Vodafone is the fastest mobile network in Germany", ad agency North Kingdom Stockholm has created a digital story revolving around so-called Buffer Monsters that represent everything slow in our everyday surroundings.
Users who play the game have to capture these monsters by using their iPhone or Android smart phones. When 50 monsters have been captured, the user needs to visit a near by Vodafone Store to dump them and continue playing. The best Buffer Busters will win a lifetime plan from Vodafone! 
The TVC supporting the initiative is also very well done...
For more details visit the campaign microsite.
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