Norte Photoblocker
After their successful campaigns for Andes Beer in Argentina, ad agency Del Campo Nazca Saatchi & Saatchi is back with another beer campaign. This time its a TV ad for Norte Beer that highlights another Argentinian beer related invention. 
Power is football
Wunderman Buenos Aires is back with another twitter campaign. This time they have leveraged twitter to create a live infographic for every game played in the Copa America Argentina 2011, the most important football championship in South America.
The official microsite aggregated every tweet about every game, and compiled them into an interactive infographic style interface where one could explore the social interaction through every minute of the match!
#The8N8 Twitter Campaign
Wunderman Buenos Aires was given the task to launch the new Nokia N8 smart phone. So they created a twitter based activation campaign called #The8N8.
To start with, Nokia enlisted top celebrities to help tweet various questions, clues and features of the phone. Users had to then find these clues, follow the celebrity and respond to those tweets correctly in the fastest time in order to earn the celebrity follow back. The first 8 people to get 8 celebrities to follow them back won the new Nokia N8.
The campaign was successful as Nokia was able to reach 300,000 Twitter users. They also managed to increase their fan base on Twitter and Facebook by over 100%!
Singles Finder App
Ogilvy Interactive has developed a "Singles Finder App" for Zonacitas.com, a major Argentinian dating portal. Their concept was simple..."Love is out there. If we get organized, there's plenty for all".
With Buenos Aires being one of the cities with the best nightlife in the world, having thousands of bars, discos and pubs to choose from can be a problem. All these options make it difficult to find and meet single men and women. With the "Singles Finder", a free Smartphone App for the iPhone, users were able to get the exact amount of single prospects in each location. The best part was that they knew where to go well before.
Big Noses Discount
BGH Air Conditioners in Argentina wanted to promote their new line of silent air conditioners. So agency Del Campo Nazca Saatchi & Saatchi came up with a whacky integrated advertising campaign called "Big Nose".
Together they created the nose-o-meter, an in-store device capable of measuring noses. If your nose was big enough to touch the sensor, an alarm would go off and one could win a 25 percent discount!
At www.bignosebgh.com online visitors could upload their profile picture, in order to find out if their nose was big enough to win. The site also indicated where shoppers could find the nearest nose-o-meter to get a shot at the discount.
The Best Excuse Ever
Guys everywhere have always faced the same challenge of needing a good excuse for going out drinking with the boys.
Cerveza Norte based out of northern Argentina set out to solve this timeless dilemma. Teaming up with ad agency Del Campo Nazca Saatchi & Saatchi, they developed a campaign that is not only very clever but also socially responsible.
The idea was simple, for every Norte beer consumed at a bar the company would donate 1 minute of time to a worthy cause that included fixing houses, maintaining city parks, repairing schools etc.
The campaign allowed followers to monitor the donated minutes and the progress made by their good deeds on a dedicated website.
Coca Cola Friendship Machine
The game of vending machine one-upsmanship between Coca-Cola and PepsiCo continues with Coke's "Friendship Machine".
To celebrate International Friendship Day last August, Coca-Cola in Argentina planted machines that appear to be about 12 feet tall and require that you ask a buddy for a boost to use it. As a reward the Coke machine dispensed two Cokes instead of one.
The "Friendship Machine" plays off of Coke's "Happiness Machine" viral video, which shows a Coke machine spitting out free soda and pizzas to a group of delighted students. Coke also updated that idea in February with a "Happiness Truck" video that features a Coca-Cola truck giving out Cokes along with surfboards, beach toys and sunglasses.
PepsiCo this week has responded to Coke’s experiments with their very own "Social Vending Machine" that lets you gift free Pepsis to friends and strangers via a text message.
Budweiser “Poolball”
Coming to a Buenos Aires pub near you is the newly minted sport of Poolball, created out of Ogilvy Argentina for Budweiser.
The agency recently held an exclusive Bud-sponsored event during which two teams met on a giant 7x3 meter pool table. 15 soccer balls were reskinned to look like pool balls, and the competitors used their feet instead of sticks to score.
Andes Friend Recovery
Following the huge success of the Andes Teletransporter in 2009, and the Grand Prix win at the 2010 Cannes Advertising Festival, Andes the No. 1 beer from the Andean region of Argentina along with ad agency Del Campo Nazca Saatchi & Saatchi have engineered yet another way for the bros to throw off that female anchor.
Andes Friend Recovery (AFR) is a cutting-edge robot with human features, which was installed in the main bars of Mendoza. The AFR enabled men to be present at the bar with friends without neglecting their duties as boyfriends; because at the same time, they are with their girlfriends somewhere else.
The AFR was installed in the most important bars of the Mendoza, during October and November 2010. During that time, the Andes Friend Recovery website received over 2 million visits, 5000 of which were "recovered" friends.
How does it work?
- Your friends go to a bar and sit at the Andes Friend Recovery table.
- They ask for a password which is sent to you via an SMS, while you fulfil your boyfriend duties.
- Wherever you are you have to log in to the AFR page and use the webcam to map your face.
- Then you appear at the bar, via the Andes Friend Recovery robot.
The first pre-launch of a car using Twitter
Twitter is only just taking off in Agrentina and Wunderman Buenos Aires managed to convince Ford to do the pre-launch campaign on Twitter, with great success.
The idea was to give the most followed twitterer in Argentina, the one and only new Ford Fiesta available in the country, with the condition that he drive it for 5 straight days, tweeting about his experience. Now, that’s nothing new, but they managed to twist that strategy a little by getting some of the most famous TV stars to jump in the car and tweet mini interviews while being driven around in the new car. And after just 5 days, the campaign had reached over 200,000 people, that’s 50% of all twitter users in Argentina!
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