AR | Ramble by Sunil Bahl

7Oct/110

Augmented Reality – Hyperlinking the real world

Is the end near for the QR code? It has been put to good use in countless innovative projects, but recently I am starting to see a drift towards technology that can produce similar results without the codes.

French company Capturio, lets users turn their t-shirts into a business card! Now Blippar in UK is creating augmented reality effects from printed images without any activation from a QR code. All the users needs to do is:

download a custom app...in this case its from Blippar
scan a Blippar enabled printed image (identifiable by a small Blippar logo) with their iPhone, iPad or Android device
and begin interaction with the augmented reality 3D overlay seen on the screen...

In India I have seen Telibrahma using the same technology to increase the experiential engagements of brands via traditional mediums i.e. newspapers, posters etc.

Filed under: Emerging Technology, Emerging Trends, Marketing Strategies, Phones No Comments

4Oct/110

The Airwalk Invisible Pop Up Store

GoldRun and Young & Rubicam have created the world's first invisible pop-up store, bringing limited edition Airwalk sneakers directly to the biggest skate & surf spots in the country. Sneakerheads and skaters alike visited the virtual store at Washington Square Park in NYC and Venice Beach in LA.

Filed under: Emerging Technology, Emerging Trends, Marketing Strategies, Phones, Power of Online, Shopper Marketing No Comments

15Sep/110

Vodafone Buffer Busters

The Buffer Busters are the new Ghost Busters from Vodafone Germany. The telecom giant has launched an augmented reality mobile application that transforms German cities into a video game arena!

Starting from the brief "Vodafone is the fastest mobile network in Germany", ad agency North Kingdom Stockholm has created a digital story revolving around so-called Buffer Monsters that represent everything slow in our everyday surroundings.

Users who play the game have to capture these monsters by using their iPhone or Android smart phones. When 50 monsters have been captured, the user needs to visit a near by Vodafone Store to dump them and continue playing. The best Buffer Busters will win a lifetime plan from Vodafone!

The TVC supporting the initiative is also very well done...

For more details visit the campaign microsite.

Filed under: Emerging Technology, Emerging Trends, Live Communication, Marketing Strategies No Comments

25Aug/110

AR gaming via chocolate bar packaging!

Cadbury has launched an Augmented Reality gaming app that is activated via their chocolate bar packaging! The game is called Spots v Stripes and it uses Blippar's image recognition technology and AR app platform.

The game is pretty easy to play, all one has to do is smack the ducks as fast as one can. The best score can then be shared socially.

Filed under: Emerging Technology, Emerging Trends, Marketing Strategies, Social Media No Comments

1Aug/110

Volkswagen virtual Golf Cabriolet app

The Golf Cabriolet is back after 9 years of absence, since production was stopped in 2002. Volkswagen together with Paris based agency 'Agency.V.' have come up with the worlds first augmented reality car showroom app for the iPad2, iPhone and Android.

The app lets you explore the vehicle and play with it's features like opening the soft-top roof, rotating the car, checking the vehicle's details, changing the body colour or the style of the rims. You can even take a picture of yourself with the virtual car and share each step of this experience through your social networks.