Lacta Love Messages
Ad agency OgilvyOne Athens has created another innovative campaign for Lacta Chocolate. This time consumers are able to write their own love messages and see them appear on real Lacta Chocolate bars though an augmented reality mobile app…
Click here to view some of the past Lacta Chocolate campaigns that are equally innovative.
Mickey Mouse brings Disney magic to NYC
Happy Birthday, Mickey Mouse! Walt Disney's beloved icon turned 83 this month and Disney Parks celebrated at the Disney Store in Times Square with an augmented reality installation.
Disney is also using a Twitter hashtag #DisneyMemories to track the experiences at Times Square and the campaign.
This augmented reality installation seems to be trending with brands wanting to do live events, as National Geographic and Lynx have also used the same style of augmented reality to engage with their audience.
National Geographic “Live Augmented Reality”
Appshaker recently launched a large scale way of immersing people in some of the most amazing scenes from National Geographic's extensive archive. Using augmented reality they placed people right inside the content, and allowed them to immerse themselves in different scenes such as leopards, astronaut, dolphin, storms and dinosaurs.
The reaction to this was huge. Tens of thousands of people interacted with the National Geographic brand while it toured Hungary and thousands shared pictures and videos on Facebook.
Sometime last year Lynx had also done a similar activity with their Fallen Angels in London's Victoria station...
The Volkswagen Beetle. Juiced Up.
Volkswagen has made their biggest ever re-vamp of their classic Volkswagen Beetle. With the help of their agency Red Urban, they launched the new VW Beetle through a series of standard billboards, bus shelters and just about every other traditional print-based media property that they could buy. So whats the big deal about that? Well, the twist was that every ad was an Augmented Reality marker that unlocked a 3D experience to the users who downloaded and pointed the custom VW Juiced Up app at the various ads.
The future of Augmented Reality
The Augmented Reality technology has come a long way over the last couple of years. Brands from around the world have been actively using it in their campaigns to engage their target audience. Still we are yet to see it play an everyday role in our life's.
A recent video released by Hidden Creative shows how cellphones or a digital devices can be used to scan ones surrounding and get live information on the spot. The video also demonstrates how augmented reality can overlay objects in a real-life space to help users with renovations by virtually rearranging furniture or configuring the colors virtually...
But before we even get to a future like this, companies like Apple, Google and Microsoft/Nokia, along with their developers, will need to standardize the Augmented Reality experience on their respective platforms. One master app that runs across all the platforms could be the start as right now the app stores are cluttered with a large number of Augmented Reality apps.
Augmented Reality – Hyperlinking the real world
Is the end near for the QR code? It has been put to good use in countless innovative projects, but recently I am starting to see a drift towards technology that can produce similar results without the codes.
French company Capturio, lets users turn their t-shirts into a business card! Now Blippar in UK is creating augmented reality effects from printed images without any activation from a QR code. All the users needs to do is:
- download a custom app...in this case its from Blippar
- scan a Blippar enabled printed image (identifiable by a small Blippar logo) with their iPhone, iPad or Android device
- and begin interaction with the augmented reality 3D overlay seen on the screen...
In India I have seen Telibrahma using the same technology to increase the experiential engagements of brands via traditional mediums i.e. newspapers, posters etc.
The Airwalk Invisible Pop Up Store
GoldRun and Young & Rubicam have created the world's first invisible pop-up store, bringing limited edition Airwalk sneakers directly to the biggest skate & surf spots in the country. Sneakerheads and skaters alike visited the virtual store at Washington Square Park in NYC and Venice Beach in LA.
Vodafone Buffer Busters
The Buffer Busters are the new Ghost Busters from Vodafone Germany. The telecom giant has launched an augmented reality mobile application that transforms German cities into a video game arena!
Starting from the brief "Vodafone is the fastest mobile network in Germany", ad agency North Kingdom Stockholm has created a digital story revolving around so-called Buffer Monsters that represent everything slow in our everyday surroundings.
Users who play the game have to capture these monsters by using their iPhone or Android smart phones. When 50 monsters have been captured, the user needs to visit a near by Vodafone Store to dump them and continue playing. The best Buffer Busters will win a lifetime plan from Vodafone! 
The TVC supporting the initiative is also very well done...
For more details visit the campaign microsite.
AR gaming via chocolate bar packaging!
Cadbury has launched an Augmented Reality gaming app that is activated via their chocolate bar packaging! The game is called Spots v Stripes and it uses Blippar's image recognition technology and AR app platform.
The game is pretty easy to play, all one has to do is smack the ducks as fast as one can. The best score can then be shared socially.
Volkswagen virtual Golf Cabriolet app
The Golf Cabriolet is back after 9 years of absence, since production was stopped in 2002. Volkswagen together with Paris based agency 'Agency.V.' have come up with the worlds first augmented reality car showroom app for the iPad2, iPhone and Android.
The app lets you explore the vehicle and play with it's features like opening the soft-top roof, rotating the car, checking the vehicle's details, changing the body colour or the style of the rims. You can even take a picture of yourself with the virtual car and share each step of this experience through your social networks.
iPhone and iPad 2 users can download the app from the French iTunes Store. Android users can do the same at the Android market.
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