Fiat Street Evo
Leo Burnett Iberia has launched a new app called Fiat Street Evo [iTunes Link], which is also the world's first not-printed car catalogue! Its a catalogue that's virtually on every street in your city!
Fiat Street Evo recognizes traffic signs as if they were QR codes and associates each sign with a feature of the new Fiat Punto Evo. For example; a STOP sign will tell the user all about the new breaking system, a CURVE ahead sign will tell the user that the car has an intelligent lighting system that guides you in curves. And the list goes on with every feature of the car.
Interactive iPad ad for VGT
VGT (an association combating animal factories) in collaboration with Austrian ad agency Demner Merlicek & Bergmann, created an iAd for the iPad version of DATUM magazine.
In the iAd you could see a young lady wearing a fur coat. When the iPad user would want to continue browsing by making the finger-wipe movement he would find that every finger-wipe would leave behind blood stains on the fur. The more he tried, the more blood would appear.
SAS “Up for Grabs”
To promote a million seat fare sale, Scandinavian Airlines via Crispin Porter Boglusky Stockholm ran a competition on Facebook where SAS fans could grab a free trip. All the fans had to do was make their profile pic into a custom made Up For Grabs image and simply post a matching image where they grab the trip on the SAS Facebook wall.
The campaign was against the Facebook promotional terms & conditions, so eventually it was shut down. But not before a winner was chosen!
Nutricia Baby Connection
Young parents all over Belgium rely on Nutricia babyfoods every day. So ad agency Duval Guillaume helped Nutricia find a new unique way to support mums even before their baby is born – with Baby Connection: a unique iPhone app that helps gets the dad more involved in the pregnancy.
Baby Connection works best when you use it as a couple. There's a mum version and a dad version – and everything each parent adds is automatically synced with their partners' phone. The app can even transform two iPhones into one big screen.
Have a look at the demo to see how it works:
To launch Baby Connection, Duval Guillaume even came up with a campaign that's as unique as the app itself. Have a look at what they did:
Don’t tag people, tag their clothes
Women are always looking for inspiration for their wardrobe and most of the time they find this inspiration by looking at other women.
This inspired agency Duval Guillaume to create a Flair Fashiontag Facebook app for Belgian women's magazine Flair. In the app instead of tagging people, you can tag people's clothes or accessories and ask them where they got them.
All fashiontags are displayed in a Facebook gallery, the best are published in the weekly edition of Flair. This way there is constant interaction between the facebook application and the magazine itself.
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