Waternet Queen’s Day Challenge
Amsterdam's water supplier Waternet wanted to discourage people from urinating in the city's canals during the national Queen's Day holiday in April. So Waternet hired Achtung! to do a little campaign that people would be very eager to try.
Several brightly colored urinals were created and installed at various points on the Amsterdam canal. Each urinal contained 4 stalls that were connected to a digital screen that turned peeing into a race.
As a result the campaign got people to use the urinal, pee quickly and even earn their water taxes back!
Magnum Pleasure Hunt across Amsterdam
Earlier on in April Magnum launched the second edition of its hit online game 'Magnum Pleasure Hunt'. To extend the campaign further, a real time mobile augmented reality game was created that took the game to the streets of Amsterdam.
The game is currently ongoing and participants between April 22nd and April 29th can use the special mobile app to hunt down 150 chocolate bonbons that have been hidden across 9 locations in Amsterdam. The one who claims the most bonbons wins a free trip to New York, while the rest are rewarded with the new Magnum Infinity ice cream.
I find the the Magnum mobile game to be a toned down version of the Vodafone Buffer Busters game that ran in Germany last September. Either ways its good to see more brands using augmented reality as a medium of engagement.
KLM #Fly2Miami Dance Party
In the past couple of years, airlines like KLM, SAS, Lufthansa, Air China etc have taken the social media world by storm. These airlines have successfully pushed the boundaries and created some of the most innovative social campaigns out there.
Now in their Fly2Miami campaign, KLM has managed to once again create tons of social buzz by hosting a Guinness World Record breaking in flight dance party at 35000 feet!
It all began with KLM announcing their new non-stop route from Amsterdam to Miami. In response, they received a tweet from Dutch DJ Seid van Riel and Producer Wilco Jung requesting KLM to move their inaugural flight up a week so that they could attend the music festival in Miami.
KLM then tweeted back a challenge…if they could get enough people to fill the plane then KLM would reschedule the flight. Within a couple of hours the flight was sold out… 
The Twitter Hustle
Dutch creative team Bas van de Poel and Daan van Dam set up 5 separate Twitter accounts and started following various dutch Creative Directors on Twitter. Their message was simple: HIRE US.
Even though the ideas was very similar to the Jeep Twitter Puzzle campaign…the execution was different and innovative. It got them noticed and finally a job with Boondoggle in Amsterdam.
Nike Take Mokum
Boondoggle Amsterdam came up with a campaign for Nike that made running less serious. They distracted youngsters from their boring running schedules and challenged them to release their creativity on Amsterdam by using their feet as paint instead!
A Facebook app called 'Take Mokum' (Amsterdam's local nickname) was developed that allowed runners to make digital graffiti's on the map of Amsterdam. All they had to do was actually run the route and upload their KMs with Nike+. The app would then paint the graffiti for them. These graffiti's could then be shared, and liked fanatically. The result? Young Amsterdam starting running and Nike's mission to change running was actually experienced by youngsters.
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