Advertising | Ramble by Sunil Bahl

29Oct/090

Toyota Prius iPhone app

Everyday we are seeing more and more brands using a mix of digital and traditional advertising to create unique marketing strategies.

Today we see Saatchi & Saatchi LA and appssavvy coming up with a unique idea for the Toyota Prius.

pirus

Together they have created a free Prius iPhone app that the users can use to draw into the environment of the Prius...and if standing in front of the Reuters digital billboard in Times Square they could even see it getting replicated live on the billboard.

The billboard was available from Oct 26th to Oct 28th

Other than drawing, the consumers can also take a tour of the Prius, interact with a print ad campaign and play a game.

Filed under: Ads, Live Communication, Marketing Strategies, Phones No Comments

23Oct/090

1000 mobile phones. 2000 texts. One song.

To create a viral video these days, you need to do something great and unique. Vodafone NZ hired a production team to orchestrate cellphones into “playing” Tchaikovsky’s 1812 overture.

This was done using 1000 phones and 53 different ringtone alerts, synchronized to recreate the classical piece.

If you like the resulting tune, you can download it to your computer, as well as the 53 ringtones used to create it, from the Vodafone NZ site.

Filed under: Ads, Marketing Strategies, Phones No Comments

23Oct/090

Droid vs iPhone

Droid is Verizon's new google android phone...it's dubbed as the iPhone killer...

new_iphone

Verizon in their ad for the Droid attacked the iPhone...

What they forgot was that the iPhone fans are the ultimate loyalists...

Additionally it's rumored that we will soon see the Google branded gPhone...with the mobile handset competition heating up...I can hardly wait to see and know more about iPhone 4G...