The smallest Ikea store in the world
With city populations on the rise, living spaces have become increasingly limited. Ikea however believes that no matter how cramped your space, there's always a solution. To demonstrate this, they built an entire Ikea store in a 298x250 pixels web banner.
People looking for studio flats as well as one/two bedroom apartments were targeted. The tiny Ikea store held 2800 products and was placed in ImmobilienScout 24, Germany's largest online real estate market. As with their full size stores, shoppers were able to browse by department and buy all of the featured products.
Smart eBall
At the Frankfurt Motor Show (IAA) in 2011, Daimler promoted its third generation 'Smart for Two' electric drive car with a special interactive game event. Berlin based agency, Proximity BBDO designed a special game called eBall that demonstrated the joy of driving a highly responsive Smart car.
Visitors were invited to sign up with their driver's license, and then given instructions on forward and reverse before engaging in a live duel of Ping Pong that used laser measurement technology to keep track of the game.
The Hug Me Machine
As part of its global "Open Happiness" campaign, Coca-Cola has set up a vending machine at the National University of Singapore that doesn't take coins or any other cash...only hugs! For every public display of machine love, the Coca-Cola "Hug Me" machine gifts the person a free can of Coca-Cola...
The machine is one of a number of "Happiness Machines" Coca-Cola has deployed around the world since 2009.
Flashmob Marketing Hits – April 2012
Flashmob marketing has been quite a fad in the last weeks. If you are unfamiliar with the concept, a flashmob is a large group of people who assemble suddenly in a public place, perform an unusual and pointless act for a brief time and then disperse. The whole act is normally recorded on video and then put on the web to generate more buzz.
So here are this months flashmobs hits...
Daily dose of drama
To launch their new digital channel in Belgium, TNT placed a big red push button in a quiet Flemish square. A sign with the text "Push to add drama" invited people to use the button. And then…
The worst breath in the world
Tic Tac has come up with a great flashmob idea that is bound to make you smile and cover your mouth while you do it! While giving directions to a lost tourist in a bustling square a series of targets have no idea that they are about to set off a chain reaction that looks apocalyptic…
The Wouaaah Effect
For its Q10 Plus product, Nivea in France created a fun flashmob on the streets of Paris. In this video released by their team, an unsuspecting woman is seen stopping at a sampling stand and trying some Nivea cream. After she walks on she is suddenly faced with a series of people lavishing her with attention…
The tweet commercial
Argentina continues to set the standard in creative Twitter campaigns! In this latest campaign, when you visit the Smart Car's official Twitter account you will think some kid got in there and had his way with the keyboard. Well in reality, its their social media team that has been hard at work to come up with various ASCII art tweets. This has led them to create the worlds first twitter based animated tweet commercial!
Visit the smart Argentina twitter account and hold down the 'J' button on your keyboard to see what happens. Alternatively see it on video below…
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