Social Snowboarding with EpicMix
In 2010 I had covered how Nokia was collaborating with Burton Snowboards, to create a new type of connected snowboarding experience.
Since then Vail Resort USA has created a RFID based platform that can be accessed from any device. Their app is called EpicMix and together with the slopes RFID lift ticket system captures the users skiing/boarding activities on the slopes and automatically uploads them to their EpicMix dashboard…
This season (2011/12) they have re-designed their app, created more badges (like Foursquare) and integrated the resort photographer’s photos to seamlessly appear in the users EpicMix account…
Here comes the fun
Here is a Christmas video that I helped conceptualize and create for my agency in Germany. The video was hyperlinked to a QR code that appeared on the Christmas Card sent along with the advent wreaths seen above. 
Have a great Christmas and a super New Year! More from Ramble in January 2012!
Hologram Christmas Surprise
On November 18, Deutsche Telekom created a multi-city, multi-media spectacular featuring Maria Carey in hologram form! People in Germany, Croatia, Macedonia, Montenegro and Poland believed they were witnessing Maria Carey live. After 10 minutes the Mariah hologram exploded into the sky and revealed the surprise. Mariah then reformed to lead all five countries in a rendition of the traditional carol "Silent Night", then finishing with the all-time favorite "All I want for Christmas is You".
The concert was attended by more than 12,000 people, and was seen by an additional 27,000 people across the globe via the live internet stream on lifeisforsharing.tv.
During the event, each city was satellite linked to the other, to enable interaction. People at the concert were also given a QR code that took them to a smartphone app of a candle flame.
Obermutten. A little village goes global.
Obermutten is a little and lovely mountain village in the Canton of Graubünden, Switzerland. It has a mere seventy eight residents and is known to virtually no one expect to a few hikers passing through now and then.
Now some sixty million people around the world have either read about or heard of Obermutten as ad agency Jung von Matt/Limmat created a very simple Facebook campaign that put this peaceful and small Swiss mountain village on the world map! Media reports about the village have also appeared in over twenty countries. Obermutten has even made it into the main news programme in South Korea.
How? Well it all began with a newly created village Facebook page where the local mayor made a remarkable promise via a video: Just click on "like," and your profile picture will be posted on the Commune's official notice board. In no time at all, the board was completely covered with fans. In order to deal with the flood of likes, it was necessary for them to start hanging the profile pictures on barn walls in the village! The community since then has increased to over 14000 fans!
The Silent Song Contest
People are known to let loose and sing like crazy in their cars. So for the launch of the new Renault Clio, Belgian ad agency, Boondoggle turned this curious human behavior into a Facebook game.
A series of online videos were posted on Facebook that had various Clio drivers singing...the only catch being the sound had been removed. To participate, players had to lip read and guess the correct song as quickly as possible. The player with the most correct guesses at the end of the promotion won the Clio!
Navarro Correas “Wine Art Project”
Argentinian wine brand Navarro Correas created a 13x8.2 meters structure in Bogota, Colombia that consisted of 1000 acrylic cells and an automated robotic mechanism that filled each cell with 6 different shades of wine.
People could activate the robotic mechanism by sending a text message with the acrylic cell number they wanted filled. At the end 1000 text messages recreated Van Gogh's self portrait. A masterpiece created with Navarro Correas own masterpiece wines...
You are never too old, too old to sit on Santa
Flash Mob specialists ImprovEverywhere have created this video in a New Jersey mall, where they abruptly transformed it into a stage for a short musical about Santa...
Norte Photoblocker
After their successful campaigns for Andes Beer in Argentina, ad agency Del Campo Nazca Saatchi & Saatchi is back with another beer campaign. This time its a TV ad for Norte Beer that highlights another Argentinian beer related invention. 
Give-A-Toy Store
One of the things that all people do during the holidays, besides real shopping, is window shopping. Storefront window displays therefore have a stronger significance during the holiday season. Keeping that in mind eBay has developed a way to make this experience from a passive experience to an interactive and engaging one.
Give-A-Toy Store is a 3D Christmas window installations that has QR code tagged toys evoking passerby's sensitive and giving side. Scanning the QR codes from inside the eBay app, allows passerby's to instantly donate that toy on the spot, with the window lighting up and rewarding them for the donation.
The window installation is currently available at Toys for Tots in New York (at 35th and Broadway) and San Francisco (at 117 Post St). People who can't get there, can get the experience online.
Additionally customers can also customize their own toys on eBay’s Facebook page. For each toy created, eBay will donate $1 (up to $50,000).
Follow Ramble
Categories
- Ads (83)
- Believe it or not (23)
- Business cards (4)
- Cartoons (7)
- Concepts (11)
- Direct Marketing (15)
- E-Greetings (2)
- Emerging Technology (76)
- Emerging Trends (99)
- Film & Animation (11)
- Flash Mob (1)
- Funny Videos (16)
- Games (2)
- Instore (3)
- Live Communication (143)
- Marketing Strategies (227)
- Music Videos (3)
- Packaging (3)
- Phones (53)
- Power of Online (140)
- Shopper Marketing (10)
- Social Media (105)
- Social Service (20)
- Tablet Computers (5)
- Technology News (3)
- Test Drive (3)
- Utilities (4)