Ramble by Sunil Bahl

24Feb/100

KLM Economy Comfort

Dutch ad agency Rapp Amstelveen had magician Ramana appear in a European airport performing his famous levitation trick to advertise KLM’s comfortable ecomonic seats.

Filed under: Activation No Comments

23Feb/100

Augmented Reality T-shirt

We have seen some great augmented reality ideas over the last couple of months. Now here's a T-shirt that's an augmented reality game

Filed under: Emerging Technology, Emerging Trends No Comments

18Feb/100

The Google Goggles uses Google’s machine translation technology and image recognition capabilities to create an additional layer of useful context. So if the user takes a photo from his Android device, the application will translate the text in the photo in a fraction of a second! Currently it only supports German-to-English translations.

I can't wait to the see the day when Google comes up with a realtime voice translation device. We will never need to learn another language.

Filed under: Believe it or not, Emerging Technology No Comments

18Feb/100

Nokia Mixed Reality

A glimpse into Nokia's crystal ball...interactions involving near-to-eye displays, gaze direction tracking, 3D audio, 3D video, gesture and touch...

Filed under: Believe it or not, Emerging Technology No Comments

17Feb/100

The Evolution of Dance

The evolution of dance by comedian Jud Laipply has notched up 137 million views since it was added in 2006 and continues to be one of the most popular videos on YouTube...

Filed under: Funny Videos No Comments

17Feb/100

Oxford Circus Flash Walk

Here is a clutter breaking way to get increase foot falls in your stores...Brand Alley from London did a catwalk show with a difference. Featuring hot models, they stunned the most fashionable high street in the world. What makes it even more compelling is; instead of wearing clothes these models are wearing nothing but body paint.

Filed under: Activation No Comments

17Feb/100

It’s a whole new Volkswagen and a whole new game!

Volkswagen has taken the punch a friend game to a whole new level. Now, with 13 VW models, the game just got a whole lot better. Introducing...PunchDub the game. Its never been easier to reach out and punch someone.

Filed under: Ads No Comments

17Feb/100

These are your users!!!

I just read a very interesting article on the UX Magazine web site...here is the crux of it...

ReadWriteWeb recently published an article titled Facebook Wants to Be Your One True Login. Being an interesting, timely article, it rose to the top of Google searches for "Facebook login". Then: chaos and confusion. Lots and lots of the people who use Google instead of their browser's address bar to access sites began confusing the ReadWriteWeb link with a link to Facebook itself, and began posting angry comments wondering why Facebook had been redesigned and asking when they'd be allowed to log in again.

Google then sent out a rep asking random people, "What's a browser?" and "What's the difference between Google and a browser?". Watch the many responses people came up with...

So now you know why the word KISS (Keep it simple stupid) is so widely used while building any digital asset...i.e. softwares...web sites...etc

Filed under: Believe it or not No Comments

16Feb/102

Simplifying Buying Decisions in Retail

Customers are being faced with increasingly complex buying decisions, especially when it comes to technology and services. As a result, increased pressure is being placed on store associates to provide knowledgeable service to customers.

The Razorfish team used this opportunity to develop a solution to demonstrate how an immersive interactive experience can assist customers and store associates with complex buying decisions in a retail setting.

Filed under: Activation, Emerging Technology, Emerging Trends 2 Comments

16Feb/100

Nooka Augmented Reality Accessorizer

Nooka watches have created a video site where they let you try out their watches! All you need is a strip of the Nooka watch-representing paper to make this work. Once you watch the video below it all becomes clear...