Dirty water vending machine
What if someone bottled the water that millions in developing countries drink every day and offered it on the streets of New York?
For just a buck, during World Water Week (March 22-29), New Yorkers in the Union Square Park area were able to enjoy the benefits of Dirty Water. It was available in a wide variety of choices like Malaria, Cholera or even Typhoid Dirty Water -- and currently has 900 million consumers.
New Yorkers were startled to find Yellow Fever or Hepatitis Dirty Water bottles. They looked at the vending machine in disgust. Though no one drank Dirty Water, many did donate to the cause. This idea of "selling" dirty water was inspired by UNICEF's promise that every dollar donated would provide safe drinking water to 40 children for a day.
This eye-opening Dirty Water initiative from Casanova Pendrill New York is still active since people can continue donating online at tapproject.org or via text message. Text TAP or AGUA to UNICEF (864233) to make a $5 donation.
Dirty Water is not an actual product, but a real problem for millions of children around the world!
Kraft Smile Detection
Here is another unique banner innovation...this time using a "smile detection technology"!
Kraft Foods created this banner that invited viewers to activate their web cam and then control a macaroni noodle with their facial expressions. 
Breast Cancer “Magic Boobs”
The cool thing about Digital is that you can create almost anything, anywhere. So for this Polish Breast Cancer awareness campaign, Change Integrated devised something different around an insight into making breast cancer detection methods fun to learn.
So in the adult section of one of the most popular polish websites, they placed a very smart piece of digital creativity that allowed men to touch the items at hand and learn the correct techniques of breast cancer detection in a very interactive way.
The campaign was live for just one week and remarkably, managed to train over 175,000 men!
Lexus LFA Scrollbroaaaar
Saatchi & Saatchi Germany has created this great clutter breaking ad for the new Lexus fast car at the Sport Auto website...
The strongest bones in the world!
Dumocalcin is a practical chewable calcium supplement, but the problem is, it has a very low brand awareness. The challenge was to create instant awareness amongst the consumers that Dumocalcin promotes strong bones. The benefit was dramatized in a unique and impactful way.
Translation: "Dumocalcin. Chewable Calcium Tablet"
A fly-over was chosen in the busiest street in Jakarta and it's supporting columns were turned into giant bones using fiberglass coverings. Everyday people passing by were exposed to the branding and the perception that by chewing Dumocalcin they would have stronger bones.
Tissot: Augmented Reality Product Experience
Tissot has launched an augmented reality product experience for their swiss watch collection! Even though Augmented Reality is still about generating promotional buzz, this is more than just that, it’s a product experience that has a very clear cut benefit to the user.
You can experience it yourself at www.tissot.ch/reality/
TwelpForce by Best Buy
Here is a truly new age way of addressing custom needs of existing and prospective customers in real time by harnessing twitter!
This campaign was produced by Crispin Porter + Bogusky for Best Buy and has won a Gold Clio in the Interactive category.
2010 FIFA World Cup: United
As the world cup draws to an end this weekend, I thought it would be a good time to share this great ad which shows how this has been that one month...every 4 years...when we all agree on one thing!
Chang’s Fizzy Billboard
Seeking new ways to create an impact in today's sea of daily ad bombardment while taking into account shrinking budgets is quite a challenge. Chang’s Fizzy Billboard did just that and showed how effective a great billboard campaign can be in taking a bite out of the competitors market share.
Volkswagen – The Fun Theory
I am sure some of you may have already heard of the "The Fun Theory" campaign by Volkswagen that just recently won the Cannes 2010 Cyber Grand Prix for a digitally led integrated campaign.
For those who have not heard of the campaign, The Fun Theory was all about generating interest in Volkswagen's Blue Motion technologies that deliver the same great car performance with reduced environmental impact, and to do this, they found an insight around how "fun" could change human behavior for the better, and this formed The Fun Theory, a campaign that spawned over 700 user generated Fun Theory initiatives along with a number of big viral hits that generated over 20 million YouTube views, with one rushing past 12 million views alone!
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