Volkswagen Amarok Live Test Drive
October seems to be a month of innovative test drive campaigns! In this campaign, ad agency AlmapBBDO Brazil has created a neat interactive meets experiential campaign.
The idea was to create a virtual test drive for Volkswagen’s new Amarok that people could experience live from their home or office. So a huge outdoor test track was setup, along with an automated car that takes your virtual test drive directions over the phone while you watch it live on your computer.
The campaign had 327 live test drives, 500,000+ unique site visitors and generated 7,392 online purchase intentions during the campaign period.
Skoda Fabia RS Augmented Reality Test Drive
Skoda has just released a new rally based, augmented reality test drive campaign for their new Fabia RS where users become the driver in every way, right down to the helmet view that pulls in your face from the webcam.
Click here to check out the campaign site.
Now take a test drive from your browser!
The future of test driving a car is here...180/Los Angeles has hooked up the Mitsubishi Outlander Sport to a unique system allowing people to test drive it through their browser!
The interactive element, with the claim from the agency that it's the world's first online test drive, is the first in a series of launch components in an integrated campaign that's running through January.
Working with production company B-Reel, 180 and Mitsubishi have developed a remote control system that will allow prospective buyers to take the Outlander Sport for a drive on a closed course - over the web.
Multiple cameras, in-car servos and GPS mapping, with the help of a robotics engineer, will keep the Outlander Sport on-course and responsive to online drivers' commands.
Starting October 15th you can sign up (US residents only) for the test drive at www.outlandersport.com.
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