POWA Neighborhood Experiment
This social experiment was carried out using hidden cameras in a townhouse complex in Johannesburg. The message is pretty clear..."Don't condone violence by doing nothing".
Breast Cancer “Magic Boobs”
The cool thing about Digital is that you can create almost anything, anywhere. So for this Polish Breast Cancer awareness campaign, Change Integrated devised something different around an insight into making breast cancer detection methods fun to learn.
So in the adult section of one of the most popular polish websites, they placed a very smart piece of digital creativity that allowed men to touch the items at hand and learn the correct techniques of breast cancer detection in a very interactive way.
The campaign was live for just one week and remarkably, managed to train over 175,000 men!
Message in a bottle
Here is an action created by Leo Burnett Iberia for the Altius Foundation to raise money for the education of needy children in Latin America...
Go vote, or you let others decide for you!
An integrated experienced based campaign was created by DDB Budapest on behalf of the Hungarian Democracy to support the 2010 Hungarian elections.
Live interactive billboard against agression
Public service employees in the Netherlands face aggression and violence on the streets more and more often. Onlookers unfortunately do not intervene often enough when they encounter a situation like this. A live interactive billboard in Amsterdam and Rotterdam is used to place people in a similar situation which confronts them with their inactivity.
Holographic Poster
Age Comunicações from Brazil created a holographic poster of a parathlet and then put a ballot box in front of it. When someone stood exactly in front of the ballot box to make a donation the athlete would turn into a champion: a laurel wreath on his head and an Olympic medal on his chest would appear.
The line in the poster says "Our athletes' performance depends on your donation. Help them."
Barnardo’s “Turn Around Interactive Poster”
BBH London has created this interactive donation poster for Barnardo’s.
Ugly Models
Young Swedish females smoke more than ever. Very few listen to the fact that smoking kills. Instead of communicating the obvious, Le Bureau chose to focus this public service message on something closer to home: their appearance. They decided to ruin it!
One small coin, can make a big difference
Translation: Thank you. One small coin, can make a big difference.
Here's another innovative bus stand...this time it's from the Salvation Army in Norway. People walking by this bus stand can put money directly into the coin hole above the homeless man.
The bus stand side was made with two layers of glass to accommodate the coins being put in. The shape created by the coins symbolized how the money would be spent…roof over the heads...and a bed to sleep in.
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